Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Paperback. Etat : new. Paperback. This volume offers a comprehensive and structured exploration of marketing research within the broader context of the marketing intelligence system. It examines the role of research as a critical component in building marketing knowledge, supporting strategic and operational decisions, and contributing to sustainable competitive advantage. The authors integrate theoretical foundations with practical applications, guiding the reader through the complexities of research design, data collection, and the interpretation of market phenomena. With attention to both traditional methodologies and the evolving landscape shaped by digital technologies, Marketing Research provides a multidisciplinary framework grounded in the social sciences, combining rigor with managerial relevance. Intended for students, scholars, and practitioners, the book serves as both an instructional resource and a reflective guide on the epistemological, methodological, and organizational dimensions of marketing research. This volume offers a comprehensive and structured exploration of marketing research within the broader context of the marketing intelligence system. It examines the role of research as a critical component in building marketing knowledge, supporting strategic and operational decisions, and contributing to sustainable competitive advantage. The . This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9791281627710
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Vendeur : Rarewaves USA, HEBRON, KY, Etats-Unis
Paperback. Etat : New. N° de réf. du vendeur LU-9791281627710
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Vendeur : California Books, Miami, FL, Etats-Unis
Etat : New. N° de réf. du vendeur I-9791281627710
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Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur L2-9791281627710
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Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur L2-9791281627710
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Vendeur : Rarewaves USA United, HEBRON, KY, Etats-Unis
Paperback. Etat : New. N° de réf. du vendeur LU-9791281627710
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Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This volume offers a comprehensive and structured exploration of marketing research within the broader context of the marketing intelligence system. It examines the role of research as a critical component in building marketing knowledge, supporting strategic and operational decisions, and contributing to sustainable competitive advantage. The authors integrate theoretical foundations with practical applications, guiding the reader through the complexities of research design, data collection, and the interpretation of market phenomena. With attention to both traditional methodologies and the evolving landscape shaped by digital technologies, Marketing Research provides a multidisciplinary framework grounded in the social sciences, combining rigor with managerial relevance. Intended for students, scholars, and practitioners, the book serves as both an instructional resource and a reflective guide on the epistemological, methodological, and organizational dimensions of marketing research. N° de réf. du vendeur 9791281627710
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Vendeur : CitiRetail, Stevenage, Royaume-Uni
Paperback. Etat : new. Paperback. This volume offers a comprehensive and structured exploration of marketing research within the broader context of the marketing intelligence system. It examines the role of research as a critical component in building marketing knowledge, supporting strategic and operational decisions, and contributing to sustainable competitive advantage. The authors integrate theoretical foundations with practical applications, guiding the reader through the complexities of research design, data collection, and the interpretation of market phenomena. With attention to both traditional methodologies and the evolving landscape shaped by digital technologies, Marketing Research provides a multidisciplinary framework grounded in the social sciences, combining rigor with managerial relevance. Intended for students, scholars, and practitioners, the book serves as both an instructional resource and a reflective guide on the epistemological, methodological, and organizational dimensions of marketing research. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9791281627710
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Vendeur : AussieBookSeller, Truganina, VIC, Australie
Paperback. Etat : new. Paperback. This volume offers a comprehensive and structured exploration of marketing research within the broader context of the marketing intelligence system. It examines the role of research as a critical component in building marketing knowledge, supporting strategic and operational decisions, and contributing to sustainable competitive advantage. The authors integrate theoretical foundations with practical applications, guiding the reader through the complexities of research design, data collection, and the interpretation of market phenomena. With attention to both traditional methodologies and the evolving landscape shaped by digital technologies, Marketing Research provides a multidisciplinary framework grounded in the social sciences, combining rigor with managerial relevance. Intended for students, scholars, and practitioners, the book serves as both an instructional resource and a reflective guide on the epistemological, methodological, and organizational dimensions of marketing research. This volume offers a comprehensive and structured exploration of marketing research within the broader context of the marketing intelligence system. It examines the role of research as a critical component in building marketing knowledge, supporting strategic and operational decisions, and contributing to sustainable competitive advantage. The . This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9791281627710
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