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Digital Loyalty (Paperback)
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. In the midst of a digital revolution that is redrawing the boundaries between consumers and businesses, loyalty is emerging as an increasingly complex strategic challenge. This volume explores the new frontiers of customer loyalty, where technology, data, and human relationships intertwine within a constantly evolving ecosystem.Combining academic rigor and managerial practicality, the book shows how loyalty programs are transforming from simple promotional tools into dynamic engagement platforms. From digital touchpoints to omnichannel strategies, from artificial intelligence to gamification, each chapter recounts the emergence of a new paradigm in which the customer is no longer a passive recipient but an active protagonist. Drawing on research conducted by SDA Bocconi's Loyalty Promotion Monitor, the volume sheds light on the strategies adopted by leading retail players, highlighting how digital innovation is redefining the boundaries between physical and virtual experiences. Loyalty is no longer merely a points collection scheme, but a personalized journey that generates trust, value, and a sense of belonging. In the midst of a digital revolution that is redrawing the boundaries between consumers and businesses, loyalty is emerging as an increasingly complex strategic challenge. This volume explores the new frontiers of customer loyalty, where technology, data, and human relationships intertwine within a constantly evolving ecosystem. Combining academic Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9791281627833
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Digital Loyalty
Vendeur : Rarewaves USA, OSWEGO, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. N° de réf. du vendeur LU-9791281627833
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EUR 26,96
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Digital Loyalty: Leveraging Digital Touchpoints, Big Data, and AI to Boost Shopper Trust
Vendeur : California Books, Miami, FL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Etat : New. N° de réf. du vendeur I-9791281627833
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Digital Loyalty
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur L2-9791281627833
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Digital Loyalty
Vendeur : Rarewaves USA United, OSWEGO, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. N° de réf. du vendeur LU-9791281627833
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EUR 29,70
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Expédition nationale : Etats-Unis
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Digital Loyalty (Paperback)
impression à la demandeVendeur : AussieBookSeller, Truganina, VIC, Australie
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. In the midst of a digital revolution that is redrawing the boundaries between consumers and businesses, loyalty is emerging as an increasingly complex strategic challenge. This volume explores the new frontiers of customer loyalty, where technology, data, and human relationships intertwine within a constantly evolving ecosystem. Combining academic rigor and managerial practicality, the book shows how loyalty programs are transforming from simple promotional tools into dynamic engagement platforms. From digital touchpoints to omnichannel strategies, from artificial intelligence to gamification, each chapter recounts the emergence of a new paradigm in which the customer is no longer a passive recipient but an active protagonist. Drawing on research conducted by SDA Bocconi's Loyalty Promotion Monitor, the volume sheds light on the strategies adopted by leading retail players, highlighting how digital innovation is redefining the boundaries between physical and virtual experiences. Loyalty is no longer merely a points collection scheme, but a personalized journey that generates trust, value, and a sense of belonging. In the midst of a digital revolution that is redrawing the boundaries between consumers and businesses, loyalty is emerging as an increasingly complex strategic challenge. This volume explores the new frontiers of customer loyalty, where technology, data, and human relationships intertwine within a constantly evolving ecosystem. Combining academic This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9791281627833
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EUR 45,04
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Digital Loyalty (Paperback)
impression à la demandeVendeur : CitiRetail, Stevenage, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. In the midst of a digital revolution that is redrawing the boundaries between consumers and businesses, loyalty is emerging as an increasingly complex strategic challenge. This volume explores the new frontiers of customer loyalty, where technology, data, and human relationships intertwine within a constantly evolving ecosystem. Combining academic rigor and managerial practicality, the book shows how loyalty programs are transforming from simple promotional tools into dynamic engagement platforms. From digital touchpoints to omnichannel strategies, from artificial intelligence to gamification, each chapter recounts the emergence of a new paradigm in which the customer is no longer a passive recipient but an active protagonist. Drawing on research conducted by SDA Bocconi's Loyalty Promotion Monitor, the volume sheds light on the strategies adopted by leading retail players, highlighting how digital innovation is redefining the boundaries between physical and virtual experiences. Loyalty is no longer merely a points collection scheme, but a personalized journey that generates trust, value, and a sense of belonging. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9791281627833
Acheter neuf
EUR 35,02
Expédition à EUR 43,39
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Expédition depuis Royaume-Uni vers Etats-Unis
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Digital Loyalty : Leveraging Digital Touchpoints, Big Data, and AI to Boost Shopper Trust
impression à la demandeVendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In the midst of a digital revolution that is redrawing the boundaries between consumers and businesses, loyalty is emerging as an increasingly complex strategic challenge. This volume explores the new frontiers of customer loyalty, where technology, data, and human relationships intertwine within a constantly evolving ecosystem.Combining academic rigor and managerial practicality, the book shows how loyalty programs are transforming from simple promotional tools into dynamic engagement platforms. From digital touchpoints to omnichannel strategies, from artificial intelligence to gamification, each chapter recounts the emergence of a new paradigm in which the customer is no longer a passive recipient but an active protagonist. Drawing on research conducted by SDA Bocconi's Loyalty Promotion Monitor, the volume sheds light on the strategies adopted by leading retail players, highlighting how digital innovation is redefining the boundaries between physical and virtual experiences. Loyalty is no longer merely a points collection scheme, but a personalized journey that generates trust, value, and a sense of belonging. N° de réf. du vendeur 9791281627833
Acheter neuf
EUR 34,41
Expédition à EUR 61,65
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
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