Why do we do what we do — and how much of what you've heard about it is actually true?
Why do bad habits stick while good intentions fade? Why does one criticism outweigh ten compliments? Why do smart people follow the crowd, fall for obvious mistakes, or crave things they no longer enjoy?
The Encyclopedia of Behavioral Psychology answers these questions in 320 clear A–Z entries, from dopamine and the brain to habits, emotions, memory, cognitive biases, persuasion, and the hidden nudges behind everyday choices. No psychology background needed.
Every entry is graded, so you know what is real.
Since 2011, scientists have re-tested many of psychology's most famous findings. Some held up. Many did not. Yet most books still repeat them as fact. Here, every entry carries an evidence grade from A (Robust) to D (Not Supported), so you can see at a glance what is solid, what is debated, and what has been debunked.
Inside, you'll discover:
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