GO-TO-MARKET STRATEGY: Designing Effective Channels and Market Entry - Couverture souple

Masrianto, Dr. Agus

Couverture souple

ISBN 13 : 9798172480102

Editeur : Independently published, 2026

Synopsis

Stop Adding Sales Channels by Accident. Start Growing On Purpose.

Most companies don't actually choose their channels — they inherit them. A marketplace listing added in a panic. A retail partner nobody remembers approving. A direct store quietly undercutting everyone else. One day, someone asks why the company sells the way it does, and nobody can answer in one sentence.

Go-to-Market Strategy fixes that. You'll get four practical frameworks for channel strategy, market entry, AI-powered distribution, and platform risk — plus real, fully-sourced case studies from Nike, Starbucks, Target, and Birkenstock. No invented statistics. No hype. Just go-to-market strategy decisions you can defend in the boardroom.

What you'll walk away with:

• A Channel Architecture Decision Matrix to catch conflict before it costs you
• A market entry strategy framework for sequencing new markets without overreaching
• A 90-day playbook to redesign your go-to-market plan, step by step
• Four verified case studies — including one honest failure, not just wins
• A standing checklist for every channel and platform decision ahead

Written by Dr. Agus Masrianto, a 25-year marketing strategy practitioner — every case independently verified, every framework built to be used, not just read.

Get your copy today and design a go-to-market strategy that works on purpose, not by accident.

Détails de l'édition

• Éditeur: Independently published
• Date d'édition: 2026
• Langue: anglais
• ISBN 13: 9798172480102
• Reliure: Broché
• Nombre de pages: 126
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg