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Synopsis

KNOW THE GAME. HAVE THE ADVANTAGE.
This book can save you money.
Buying a car is one of the biggest purchases most people make. Yet many buyers walk into a dealership without knowing how the sales process really works.
Know the secret game you're playing.
Learn how dealers use pricing, financing, trade-ins, fees, add-ons, urgency, and sales psychology to influence your decisions. Understand which numbers matter, which questions to ask, and where buyers can lose money without realizing it.
Have the advantage.
You do not need to be an expert negotiator. You need to know your numbers, understand your options, compare the complete deal, and be willing to walk away.
Understand the no-haggle dealership.
“No-haggle” may sound like a better, simpler way to buy a car. A fixed price does not automatically mean a fair price, and the lack of traditional negotiation can sometimes work more in the dealership's favor than the buyer's.
Learn how to compare no-haggle prices, uncover fees and add-ons, evaluate financing, separate the trade-in from the purchase price, and determine whether the deal is actually worth accepting.
Consumer Confidence Series

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