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AI-POWERED MARKETING: Leveraging Artificial Intelligence for Marketing Excellence - Couverture souple

Livre 10 sur 12: The Future-Ready Marketing Series?

Masrianto, Dr. Agus

 
9798174975231: AI-POWERED MARKETING: Leveraging Artificial Intelligence for Marketing Excellence

Synopsis

Stop Guessing Whether Your AI Pilot Is Actually Working

Every marketing leader knows this moment: a competitor announces an AI tool, your team rushes to match it, and six months later nobody can say whether it moved a single real number. AI-Powered Marketing fixes that — before your next pilot becomes an expensive guess.

This isn't another hype-driven AI marketing strategy book. It's a field-tested system for generative AI marketing decisions, built on four fully-sourced case studies — including a real company that lost a legal case over an unsupervised chatbot.

  • The AI Decision-Readiness Framework — know if you're ready before you spend
  • A clear line between what AI should automate and what needs a human
  • Four verified case studies, including one costly mistake most books won't show you
  • A 90-day rollout plan plus a full AI governance checklist you can use this week
  • Zero recycled stats — every claim is sourced or clearly labeled as illustrative

Every figure in this book is independently verified, dated, and cited — not repackaged vendor marketing.

Get your copy today, and make your next AI decision the one you can finally defend in the boardroom.

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