Articles liés à Sold a Dream: Unmasking the Multilevel Marketing Machine

Sold a Dream: Unmasking the Multilevel Marketing Machine - Couverture souple

Morales, Jason

 
9798175530439: Sold a Dream: Unmasking the Multilevel Marketing Machine

Synopsis

Have you ever been pitched a "business opportunity" that felt too good to be true?

Sold a Dream pulls back the curtain on the multilevel marketing industry — the recruiting scripts, the motivational machinery, and the math that rarely gets mentioned on stage. Walking step by step through the MLM experience, from the first friendly message in your inbox to the moment, months or years later, when the numbers finally stop adding up, this book blends a gripping narrative journey with hard research: FTC income disclosure data, the psychology of persuasion and belief, and the documented overlap between high-pressure MLM culture and the tactics used by high-control groups.

Inside, you'll discover:

  • Why the pitch always seems to find you at the perfect moment — and how that's by design
  • The real math behind "recruit five, who recruit five more" — and why it can never work for everyone
  • How self-help language, community, and identity are used to keep doubt at bay
  • The documented overlap between MLM culture and cult psychology, according to researchers who study both
  • Why MLMs have expanded aggressively into faith communities and emerging markets abroad
  • What real financial freedom looks like — and how to spot the red flags before you sign anything

Whether you're weighing an invitation right now, already inside one, or trying to understand why someone you love won't leave, Sold a Dream is here to inform, not to preach.

This book is not an attack on the people who join. It's an awakening for anyone who has ever felt something was off — and wanted the words to explain it.

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