STRATEGIC MARKETING & GROWTH: Winning Sustainable Competitive Advantage (The Future-Ready Marketing Series™, Band 11) - Couverture souple

Masrianto, Dr. Agus

Couverture souple

ISBN 13 : 9798176517460

Editeur : Independently published, 2026

Synopsis

Your Growth Looks Great on a Slide. Would It Survive a Competitor Copying It Tomorrow?

Most growth books hand you inspiration. This one hands you a test. If you're a CEO, CMO, or Chief Strategy Officer staring at a strong quarter while quietly wondering whether a well-funded rival could replicate it within a year, Strategic Marketing & Growth was built for exactly that discomfort.

This isn't another collection of borrowed frameworks and inflated case studies. Every claim—including its treatment of Ansoff, Porter, and Blue Ocean Strategy—is verified against primary sources. Every case study is real and sourced, including companies that lost their edge, not just ones that won it.

You'll walk away with a sustainable competitive advantage you can defend, verify, and act on—starting with a 90-day plan, not a vague ambition.

What's inside:

• 6 original decision frameworks—each with a quick-reference card and a worked example
• 5 fully verified case studies—Southwest, Nintendo, Nokia, Kodak, and Gojek (wins and losses)
• A step-by-step growth strategy framework for the next 90 days
• Honest, evidence-based treatment of blue ocean strategy—including where it fails
• 12 executive-ready diagrams you can lift straight into a board deck

No fabricated statistics. No recycled buzzwords. Just the discipline to know whether your growth is real—or borrowed time.

Scroll up and grab your copy before your competitors do.

Détails de l'édition

• Éditeur: Independently published
• Date d'édition: 2026
• Langue: anglais
• ISBN 13: 9798176517460
• Reliure: Taschenbuch
• Nombre de pages: 102
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.de/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg