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Marketing Analytics for Beginners: Learn Data-Driven Marketing, Customer Insights, Attribution, AI, Dashboards, and Growth Strategies Through Real-World Case Studies - Couverture souple
Synopsis
Stop Guessing. Start Growing with Data.
The world's most successful brands don't make marketing decisions based on intuition.
They use analytics.
From customer acquisition and retention to campaign optimization and AI-powered personalization, modern marketing is increasingly driven by data.
Whether you're a marketer, entrepreneur, business owner, MBA student, consultant, or aspiring analyst, Marketing Analytics for Beginners will teach you how to turn marketing data into actionable insights and measurable business growth.
Written specifically for beginners and intermediate learners, this practical guide explains marketing analytics using real-world examples from leading companies across North America and Europe.
No technical background required.
What You'll Learn
Marketing Analytics Fundamentals
- Marketing KPIs and metrics
- Customer acquisition measurement
- Conversion optimization
- Marketing ROI analysis
- Data-driven decision making
Customer Analytics
- Customer journeys
- Segmentation strategies
- Customer Lifetime Value (CLV)
- Churn prediction
- Retention analytics
Digital Marketing Analytics
- Google Analytics 4
- SEO analytics
- Social media analytics
- Content performance measurement
- Email marketing analytics
Advertising Analytics
- Google Ads analytics
- Meta advertising analytics
- Attribution modeling
- Marketing Mix Modeling (MMM)
- Campaign performance optimization
AI-Powered Marketing
- AI for marketers
- Predictive analytics
- ChatGPT for marketing analysis
- Personalization engines
- Marketing automation
Bonus Resources Included
- 100 Essential Marketing KPIs
- 50 ChatGPT Prompts for Marketing Analysts
- Dashboard Templates
- Marketing Reporting Frameworks
- Customer Journey Maps
- Marketing Analytics Career Guide
Perfect For
- Marketing Professionals
- Brand Managers
- Digital Marketers
- Startup Founders
- Small Business Owners
- MBA Students
- Marketing Analysts
- Consultants
- E-Commerce Professionals
If you want to understand how leading brands use data, analytics, and AI to acquire customers, increase conversions, improve retention, and maximize marketing ROI, this book provides the frameworks and practical tools you need.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
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Marketing Analytics for Beginners (Paperback)
impression à la demandeVendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. Stop Guessing. Start Growing with Data.The world's most successful brands don't make marketing decisions based on intuition.They use analytics.From customer acquisition and retention to campaign optimization and AI-powered personalization, modern marketing is increasingly driven by data.Whether you're a marketer, entrepreneur, business owner, MBA student, consultant, or aspiring analyst, Marketing Analytics for Beginners will teach you how to turn marketing data into actionable insights and measurable business growth.Written specifically for beginners and intermediate learners, this practical guide explains marketing analytics using real-world examples from leading companies across North America and Europe.No technical background required.What You'll Learn Marketing Analytics FundamentalsMarketing KPIs and metricsCustomer acquisition measurementConversion optimizationMarketing ROI analysisData-driven decision makingCustomer AnalyticsCustomer journeysSegmentation strategiesCustomer Lifetime Value (CLV)Churn predictionRetention analyticsDigital Marketing AnalyticsGoogle Analytics 4SEO analyticsSocial media analyticsContent performance measurementEmail marketing analyticsAdvertising AnalyticsGoogle Ads analyticsMeta advertising analyticsAttribution modelingMarketing Mix Modeling (MMM)Campaign performance optimizationAI-Powered MarketingAI for marketersPredictive analyticsChatGPT for marketing analysisPersonalization enginesMarketing automationBonus Resources Included100 Essential Marketing KPIs50 ChatGPT Prompts for Marketing AnalystsDashboard TemplatesMarketing Reporting FrameworksCustomer Journey MapsMarketing Analytics Career GuidePerfect ForMarketing ProfessionalsBrand ManagersDigital MarketersStartup FoundersSmall Business OwnersMBA StudentsMarketing AnalystsConsultantsE-Commerce ProfessionalsIf you want to understand how leading brands use data, analytics, and AI to acquire customers, increase conversions, improve retention, and maximize marketing ROI, this book provides the frameworks and practical tools you need. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9798182143332
Acheter neuf
EUR 26,76
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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Marketing Analytics for Beginners: Learn Data-Driven Marketing, Customer Insights, Attribution, AI, Dashboards, and Growth Strategies Through Real-World Case Studies
impression à la demandeVendeur : California Books, Miami, FL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. Print on Demand. N° de réf. du vendeur I-9798182143332
Acheter neuf
EUR 26,77
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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Marketing Analytics for Beginners (Paperback)
impression à la demandeVendeur : CitiRetail, Stevenage, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. Stop Guessing. Start Growing with Data.The world's most successful brands don't make marketing decisions based on intuition.They use analytics.From customer acquisition and retention to campaign optimization and AI-powered personalization, modern marketing is increasingly driven by data.Whether you're a marketer, entrepreneur, business owner, MBA student, consultant, or aspiring analyst, Marketing Analytics for Beginners will teach you how to turn marketing data into actionable insights and measurable business growth.Written specifically for beginners and intermediate learners, this practical guide explains marketing analytics using real-world examples from leading companies across North America and Europe.No technical background required.What You'll Learn Marketing Analytics FundamentalsMarketing KPIs and metricsCustomer acquisition measurementConversion optimizationMarketing ROI analysisData-driven decision makingCustomer AnalyticsCustomer journeysSegmentation strategiesCustomer Lifetime Value (CLV)Churn predictionRetention analyticsDigital Marketing AnalyticsGoogle Analytics 4SEO analyticsSocial media analyticsContent performance measurementEmail marketing analyticsAdvertising AnalyticsGoogle Ads analyticsMeta advertising analyticsAttribution modelingMarketing Mix Modeling (MMM)Campaign performance optimizationAI-Powered MarketingAI for marketersPredictive analyticsChatGPT for marketing analysisPersonalization enginesMarketing automationBonus Resources Included100 Essential Marketing KPIs50 ChatGPT Prompts for Marketing AnalystsDashboard TemplatesMarketing Reporting FrameworksCustomer Journey MapsMarketing Analytics Career GuidePerfect ForMarketing ProfessionalsBrand ManagersDigital MarketersStartup FoundersSmall Business OwnersMBA StudentsMarketing AnalystsConsultantsE-Commerce ProfessionalsIf you want to understand how leading brands use data, analytics, and AI to acquire customers, increase conversions, improve retention, and maximize marketing ROI, this book provides the frameworks and practical tools you need. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9798182143332
Acheter neuf
EUR 30,47
Expédition à EUR 43,80
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
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Marketing Analytics for Beginners : Learn Data-Driven Marketing, Customer Insights, Attribution, AI, Dashboards, and Growth Strategies Through Real-World Case Studies
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Neuware - Stop Guessing. Start Growing with Data.The world's most successful brands don't make marketing decisions based on intuition.They use analytics.From customer acquisition and retention to campaign optimization and AI-powered personalization, modern marketing is increasingly driven by data.Whether you're a marketer, entrepreneur, business owner, MBA student, consultant, or aspiring analyst, Marketing Analytics for Beginners will teach you how to turn marketing data into actionable insights and measurable business growth.Written specifically for beginners and intermediate learners, this practical guide explains marketing analytics using real-world examples from leading companies across North America and Europe.No technical background required.>Marketing Analytics Fundamentals- Marketing KPIs and metrics- Customer acquisition measurement- Conversion optimization- Marketing ROI analysis- Data-driven decision makingCustomer Analytics- Customer journeys- Segmentation strategies- Customer Lifetime Value (CLV)- Churn prediction- Retention analyticsDigital Marketing Analytics- Google Analytics 4- SEO analytics- Social media analytics- Content performance measurement- Email marketing analyticsAdvertising Analytics- Google Ads analytics- Meta advertising analytics- Attribution modeling- Marketing Mix Modeling (MMM)- Campaign performance optimizationAI-Powered Marketing- AI for marketers- Predictive analytics- ChatGPT for marketing analysis- Personalization engines- Marketing automationBonus Resources Included- 100 Essential Marketing KPIs- 50 ChatGPT Prompts for Marketing Analysts- Dashboard Templates- Marketing Reporting Frameworks- Customer Journey Maps- Marketing Analytics Career GuidePerfect For- Marketing Professionals- Brand Managers- Digital Marketers- Startup Founders- Small Business Owners- MBA Students- Marketing Analysts- Consultants- E-Commerce ProfessionalsIf you want to understand how leading brands use data, analytics, and AI to acquire customers, increase conversions, improve retention, and maximize marketing ROI, this book provides the frameworks and practical tools you need. N° de réf. du vendeur 9798182143332
Acheter neuf
EUR 42,33
Expédition à EUR 35
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
Quantité disponible : 2 disponible(s)