Show. Business.: How to Promote, Sell, and Perform Your Way from Invisible Expert to Profitable Authority - Couverture souple

Pritchard, Jonathan W.

 
9798183877908: Show. Business.: How to Promote, Sell, and Perform Your Way from Invisible Expert to Profitable Authority

Synopsis

You're excellent at the work. So where are the clients?

Being great at your craft and being successful at the business of your craft are two completely different skills. Nobody ever taught you the second one.

You have the expertise. The results are real. And you can probably name people doing this work, less capable than you, who are booked solid anyway. They aren't better than you. They figured out the half nobody teaches.

Show. Business. hands you that half: a simple system called Promote. Sell. Perform.

  • Promote so the right people find out you exist and recognize their problem in your words.
  • Sell so the decision to hire you becomes easy.
  • Perform so the work itself sells the next engagement for you.

Jonathan W. Pritchard spent more than twenty years reading minds for a living: fifteen thousand shows, a three-year run at Universal Studios, and corporate stages for BP, United Airlines, and the US Military. The same principles that fill a room for a live performance are the principles that build a high-ticket expertise business. This short, direct book is the system his performing career proved, written for experts, coaches, and consultants who are tired of being the best-kept secret in their field.

You can read it in an afternoon and start using it the same day.

The stage is set. The audience is waiting.

PS:
This book is NOT intended for magicians and other performers. This is for business people who want more "show" in their work.

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