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Synopsis
THE ZERO-CLICK ECONOMY
How Artificial Intelligence Is Rewriting the Rules of Digital Marketing
What happens when users no longer click?
For over two decades, digital marketing has been built on a predictable model: users search, click, visit websites, and convert. But artificial intelligence is fundamentally changing this behavior.
We are entering the era of the Zero-Click Economy—where answers are delivered instantly by AI systems, search engines, recommendation engines, and autonomous agents, without requiring users to visit a website.
In this new landscape, visibility is no longer defined by rankings or traffic. Instead, it is shaped by how AI systems interpret, summarize, and distribute information.
This book explores the profound transformation reshaping digital marketing, business strategy, and consumer behavior.
Inside this book, you will learn:
How artificial intelligence is eliminating traditional website traffic pathways
Why search engines are evolving into answer engines
How generative AI is changing discovery, decision-making, and purchasing behavior
The rise of AI agents and their impact on marketing, e-commerce, and branding
New frameworks for building visibility in a zero-click environment
How businesses must adapt content strategies for AI-driven ecosystems
The future of advertising in a world where attention is mediated by algorithms
Practical insights for marketers, entrepreneurs, and business leaders navigating this shift
The Zero-Click Economy is not a distant future—it is already happening. Every industry that depends on digital attention is being reshaped in real time.
Success will no longer depend on who gets the most clicks, but on who gets understood, cited, and surfaced by intelligent systems.
This book is a guide to understanding that shift—and learning how to compete in it.
The rules of digital marketing are changing. The funnel is collapsing. Attention is becoming automated.
Adaptation is no longer optional—it is the strategy.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
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The Zero-Click Economy (Paperback)
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Paperback. Etat : new. Paperback. THE ZERO-CLICK ECONOMYHow Artificial Intelligence Is Rewriting the Rules of Digital MarketingWhat happens when users no longer click?For over two decades, digital marketing has been built on a predictable model: users search, click, visit websites, and convert. But artificial intelligence is fundamentally changing this behavior.We are entering the era of the Zero-Click Economy-where answers are delivered instantly by AI systems, search engines, recommendation engines, and autonomous agents, without requiring users to visit a website.In this new landscape, visibility is no longer defined by rankings or traffic. Instead, it is shaped by how AI systems interpret, summarize, and distribute information.This book explores the profound transformation reshaping digital marketing, business strategy, and consumer behavior.Inside this book, you will learn: How artificial intelligence is eliminating traditional website traffic pathwaysWhy search engines are evolving into answer enginesHow generative AI is changing discovery, decision-making, and purchasing behaviorThe rise of AI agents and their impact on marketing, e-commerce, and brandingNew frameworks for building visibility in a zero-click environmentHow businesses must adapt content strategies for AI-driven ecosystemsThe future of advertising in a world where attention is mediated by algorithmsPractical insights for marketers, entrepreneurs, and business leaders navigating this shiftThe Zero-Click Economy is not a distant future-it is already happening. Every industry that depends on digital attention is being reshaped in real time.Success will no longer depend on who gets the most clicks, but on who gets understood, cited, and surfaced by intelligent systems.This book is a guide to understanding that shift-and learning how to compete in it.The rules of digital marketing are changing. The funnel is collapsing. Attention is becoming automated.Adaptation is no longer optional-it is the strategy. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9798183951509
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THE ZERO-CLICK ECONOMY
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The Zero-Click Economy (Paperback)
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Paperback. Etat : new. Paperback. THE ZERO-CLICK ECONOMYHow Artificial Intelligence Is Rewriting the Rules of Digital MarketingWhat happens when users no longer click?For over two decades, digital marketing has been built on a predictable model: users search, click, visit websites, and convert. But artificial intelligence is fundamentally changing this behavior.We are entering the era of the Zero-Click Economy-where answers are delivered instantly by AI systems, search engines, recommendation engines, and autonomous agents, without requiring users to visit a website.In this new landscape, visibility is no longer defined by rankings or traffic. Instead, it is shaped by how AI systems interpret, summarize, and distribute information.This book explores the profound transformation reshaping digital marketing, business strategy, and consumer behavior.Inside this book, you will learn: How artificial intelligence is eliminating traditional website traffic pathwaysWhy search engines are evolving into answer enginesHow generative AI is changing discovery, decision-making, and purchasing behaviorThe rise of AI agents and their impact on marketing, e-commerce, and brandingNew frameworks for building visibility in a zero-click environmentHow businesses must adapt content strategies for AI-driven ecosystemsThe future of advertising in a world where attention is mediated by algorithmsPractical insights for marketers, entrepreneurs, and business leaders navigating this shiftThe Zero-Click Economy is not a distant future-it is already happening. Every industry that depends on digital attention is being reshaped in real time.Success will no longer depend on who gets the most clicks, but on who gets understood, cited, and surfaced by intelligent systems.This book is a guide to understanding that shift-and learning how to compete in it.The rules of digital marketing are changing. The funnel is collapsing. Attention is becoming automated.Adaptation is no longer optional-it is the strategy. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9798183951509
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