The Discovery Reset: SEO, AEO & GEO for a World of AI Agents and AI Chat - Couverture souple

Shah, Hardik; Shirke, Vidyadhar

Couverture souple

ISBN 13 : 9798184435329

Editeur : Independently published, 2026

Synopsis

Search did not get an update. Search ended.

For twenty-five years, brands optimized for a single page of ten blue links. In one week in 2026, that page started disappearing. Google's AI Mode crossed one billion users; AI Overviews reached 2.5 billion. Two out of three answers your customers see are now synthesized inside ChatGPT, Gemini, Perplexity, and Copilot — often without a single click to your site.

The Discovery Reset is the field guide to winning visibility in this new world: a practical playbook for SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) in the age of AI agents, AI chat, and answer engines.

This is not theory. It is what changed, why it changed, and exactly what your brand builds now — written for marketing leaders, founders, and growth and SEO teams who need to act inside an eighteen-month window.

Inside this book:

• The six mechanics of the post-search era — from the single query that fans out into a cluster of 8–15 sub-queries, to why training-data presence now beats live recency.
• Your three new visitors — the Pure Human, the AI-Influenced Human, and the Agent — and how to win each one (agents may drive 5–50% of visits by 2027).
• What brands actually build — knowledge graph and entity authority, original research, a comms layer your customers' AI can read, UCP agentic-commerce integration, and WebMCP tools that let agents call your site as functions.
• Brand comms as an AEO surface — why your last twelve months of customer email is now a ranking signal sitting inside the buyer's inbox.
• The honest measurement story — what you can see, what you can't, and how to track AI-driven discovery without fooling yourself.
• Five verticals, mapped — how the same shifts land for BFSI, E-commerce, Healthcare, Travel, and Real Estate brands.
• The eighteen-month window — the moves with the longest lead time, and why the brands that start now compound an advantage rivals cannot sprint to catch.

If you have ever asked "What happens to our traffic when the AI answers the question for us?" — this book is the answer, and the plan.

Keywords: AI search, generative engine optimization, answer engine optimization, SEO for ChatGPT, Google AI Mode, AI agents, agentic commerce, GEO, AEO, post-search marketing.

Volume One of the ScaleGrowth Digital Field Guide series, by Hardik Shah and Vidyadhar Shirke. A companion to WebMCP, Made Simple.

Détails de l'édition

• Éditeur: Independently published
• Date d'édition: 2026
• Langue: anglais
• ISBN 13: 9798184435329
• Reliure: Broché
• Nombre de pages: 30
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg