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THE POWER OF PRICE: A Field Guide to Value, Perception, and the Hidden Economics of Worth - Couverture souple
Livre 9 sur 20: Business Books for Entrepreneurs and Corporations
Synopsis
If you are tired of competing on price and ready to build a business where customers are proud to pay more for, THE POWER OF PRICE will permanently change how you think about pricing.
Master the psychology behind premium pricing and stop competing on price forever. Why do some businesses sell identical products for 10x, 100x, or even 1,000x more than their competitors? The answer isn't better materials. It isn't lower costs. It isn't luck.It's understanding how customers perceive value.
In THE POWER OF PRICE, you'll discover the timeless principles that separate commodity businesses from premium brands. Drawing from psychology, behavioral economics, business strategy, luxury branding, and real-world examples, this book reveals why people willingly pay more - and how ethical businesses can earn higher prices by creating greater value.
Based on the principle Why the Same Kilogram of Steel Can Be Worth One Hundred Dollars or One Thousand, inside this masterpiece you'll learn:
- Why cost should never determine your price
- The psychology behind every buying decision
- How storytelling transforms ordinary products into premium brands
- The science of anchoring, pricing psychology, and perceived value
- Why scarcity, exclusivity, and status increase willingness to pay
- How master craftsmen, consultants, entrepreneurs, and creators command premium prices
- The Ladder of Transformation framework that explains where real profits are created
The question isn't "How much should I charge?" The question is..."How much value have I created?"
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
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THE POWER OF PRICE: A Field Guide to Value, Perception, and the Hidden Economics of Worth (Business Books for Entrepreneurs and Corporations)
impression à la demandeVendeur : California Books, Miami, FL, Etats-Unis
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Etat : New. Print on Demand. N° de réf. du vendeur I-9798186785378
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EUR 20,52
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THE POWER OF PRICE
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur L2-9798186785378
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EUR 21,53
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THE POWER OF PRICE
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur L2-9798186785378
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EUR 20,89
Expédition à EUR 3,85
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
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The Power of Price (Paperback)
impression à la demandeVendeur : CitiRetail, Stevenage, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. If you are tired of competing on price and ready to build a business where customers are proud to pay more for, THE POWER OF PRICE will permanently change how you think about pricing.Master the psychology behind premium pricing and stop competing on price forever. Why do some businesses sell identical products for 10x, 100x, or even 1,000x more than their competitors? The answer isn't better materials. It isn't lower costs. It isn't luck.It's understanding how customers perceive value.In THE POWER OF PRICE, you'll discover the timeless principles that separate commodity businesses from premium brands. Drawing from psychology, behavioral economics, business strategy, luxury branding, and real-world examples, this book reveals why people willingly pay more - and how ethical businesses can earn higher prices by creating greater value.Based on the principle Why the Same Kilogram of Steel Can Be Worth One Hundred Dollars or One Thousand, inside this masterpiece you'll learn: Why cost should never determine your priceThe psychology behind every buying decisionHow storytelling transforms ordinary products into premium brandsThe science of anchoring, pricing psychology, and perceived valueWhy scarcity, exclusivity, and status increase willingness to payHow master craftsmen, consultants, entrepreneurs, and creators command premium pricesThe Ladder of Transformation framework that explains where real profits are createdWhether you're an entrepreneur, consultant, freelancer, executive, marketer, business owner, or simply curious about why people buy what they buy, this book provides a practical framework for thinking differently about value.The question isn't "How much should I charge?" The question is."How much value have I created?" This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9798186785378
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EUR 24,69
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Expédition depuis Royaume-Uni vers Etats-Unis
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THE POWER OF PRICE : A Field Guide to Value, Perception, and the Hidden Economics of Worth
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
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Taschenbuch. Etat : Neu. Neuware. N° de réf. du vendeur 9798186785378
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EUR 25
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Expédition depuis Allemagne vers Etats-Unis
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