Why Greek Gods on T-Shirts Matter?: The Afterlife of Antiquity in Fashion and Pop Art: Second Edition - Couverture souple

Logan, John B.

Couverture souple

ISBN 13 : 9798187880591

Editeur : Independently published, 2026

Synopsis

Greek gods have never stood still. Across centuries, they have moved from temples and ancient poetry to museums, paintings, popular culture—and now to the everyday surface of the printed T-shirt.

Why Greek Gods on T-Shirts Matter? examines what happens when classical deities are transformed through Pop Art, fashion, slogans, digital platforms, and generative-image production. Treating the T-shirt as a serious art-historical object—simultaneously an image, text, commodity, garment, and mobile display—John B. Logan reveals how ancient identities are selected, simplified, modernised, and made newly visible.

This revised and substantially expanded second edition brings together classical reception, dress studies, museum theory, visual culture, Pop Art, platform studies, and practice-led research. Seven developed chapters explore the cultural afterlife of antiquity, the relationship between clothing and identity, the power of image–text combinations, the idea of the “wearable museum,” and the systems through which contemporary images circulate.

A richly illustrated critical catalogue presents twelve case studies, from Aphrodite’s “LOVE IS POWER” to Zeus as “CEO OF OLYMPUS.” Each study traces the deity’s ancient sources and later iconographic traditions before analysing what the contemporary design preserves, suppresses, or invents.

Accessible in style while grounded in documented scholarship, this book will appeal to readers interested in:

• Greek mythology and classical reception
• Art history and visual culture
• Fashion, dress, and identity
• Pop Art and contemporary design
• Museums and cultural memory
• Digital platforms and AI-generated imagery

Why Greek Gods on T-Shirts Matter? demonstrates how even a small, familiar surface can carry a long and contested cultural history—and how wearing an image can become an act of reinterpretation.

Détails de l'édition

• Éditeur: Independently published
• Date d'édition: 2026
• Langue: anglais
• ISBN 13: 9798187880591
• Reliure: Broché
• Nombre de pages: 124
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg