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Surviving the Storm: How to Navigate Tough Markets, Big Disruption, and the AI Shift - Couverture souple

Publishing, Lifers; Robertson, Raeleen

 
9798188452827: Surviving the Storm: How to Navigate Tough Markets, Big Disruption, and the AI Shift

Synopsis

The storm doesn't care about your timing. What you do next decides everything.

Recessions, disruption, AI, and the slow drift of a market moving away from you. Every business owner meets a storm sooner or later, and the moves you make in the first few weeks can make or break your business for years.

Surviving the Storm is a short, practical field guide drawn from more than two decades of building, mentoring, and selling businesses through the GFC, COVID, the cost-of-living squeeze, and now the AI shift. No motivational pep talk. A clear head, a short list of the right moves, and the guts to make them.

Inside you will learn how to:

  • Get your head right before you act, so panic never makes your decisions
  • Read the reshuffle and find the customers, talent, and deals a storm shakes loose
  • Keep showing up with marketing that compounds while competitors go quiet
  • Turn your existing knowledge into lead-generating assets
  • Make AI your business partner and lift your team into pilots, not passengers

Includes the First 30 Days Storm Checklist.

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