Articles liés à Sportify OS: Beyond Business Ethics

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Shannon, Jake

 
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Synopsis

You are running an ethics program that would not survive a single Reddit post.

Every company says it has values. Almost none of them have a system. The gap between the poster on the wall and the decision in the layoff meeting is where trust dies — and in a market where seven in ten people now hesitate to trust anyone whose values differ from their own, that gap is the most expensive thing you own.

Sportify: Beyond Business Ethics is not a compliance manual. It is the third installment of the Sportify Operating System — the same physics-over-feelings framework that runs your coaching and your gamification, now installed on the hardest problem in business: how do you compete to win without becoming the kind of company nobody trusts?

Jake Shannon — two-time 10X Performance Coach of the Year and the operator behind the Sportify OS — reduces business ethics to four operating principles a frontline employee can run in real time:


  • Fair Play — win on skill and effort, not on who you can get away with cheating

  • Respect — dignity that isn't contingent on leverage

  • Integrity — the same conduct on camera and off

  • Responsibility — own the call, especially the one that costs you





And when those four collide — the layoff you didn't want to make, the vendor you're about to cut, the data request you're legally allowed to fill but shouldn't — the book hands you a tiebreaker framework built on bioethical principlism, the same discipline hospitals have used for life-and-death calls for forty years.

Inside, you'll get:

  • The five-lever installation manual — audit, code, training, metrics, leadership — that turns "our values" from a poster into an operating cadence

  • Three real case studies told without the hero-worship: Patagonia, Seventh Generation, and Gravity Payments — including the parts that don't fit the highlight reel

  • The four toughest criticisms of the Sportify framework, answered honestly instead of dodged

  • The Sportified Company Certification — a real standard for the companies willing to be checked

  • A seven-day sprint to install the foundation, plus a Hard Call Decision Worksheet you'll use for years





This is not the soft side of the business. It's the hardest competitive moat left in a market that has run out of patience for cheaters.

Play fair. Play hard. Play together. Win the right trophy.

About the Author
Jake Shannon is a business coach, consultant, and inventor based in Arvada, Colorado, and the two-time Grant Cardone 10X Performance Coach of the Year. He is the author of Sportify: Beyond Business Coaching and Sportify: Beyond Business Gamification, and the founder of No1 Coaching, where he installs the Sportify Operating System in founder-led companies. Free tools from this book — the Ethics Audit, the Code of Conduct Builder, and the Hard Call Worksheet — are available at sportify.ai.

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