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Clicks to Croissants: How to Use Social Media to Sell Out Your Home Bakery Every Weekend - Couverture souple
Synopsis
Clicks to Croissants is a practical business manual designed for home-based bakers who want to turn their passion for pastry into a profitable, social-media-driven enterprise. The author, drawing from her personal transition from a marketing professional to a successful micro-bakery owner, provides a step-by-step roadmap for building a high-demand brand using a standard home kitchen.
The book is structured into four main sections:
Technical Foundation: The text explains the essential chemistry of croissant making, focusing on the quality of ingredients and the technical process of lamination to ensure a professional-grade product that stands out from mass-produced alternatives.
Business Blueprint: This section covers the logistics of running a "micro-bakery," including low-cost equipment setups, navigating local regulations, and implementing pricing strategies that prioritize high profit margins over high volume.
The Marketing Engine: The author details how to use smartphones and social media platforms to create viral content and a "digital terrace" for customers. It introduces the "drop model"—using limited availability to create urgency and consistent weekly sell-outs.
Scaling and Branding: The final chapters explore ways to grow the business through wholesale partnerships, automation of orders, and building a distinct brand identity that can eventually transition out of a home kitchen.
The guide emphasizes that success in this niche relies on a combination of consistent quality, professional-grade visual storytelling, and a disciplined weekly schedule.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Résultats de recherche pour Clicks to Croissants: How to Use Social Media to Sell...
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Clicks to Croissants: How to Use Social Media to Sell Out Your Home Bakery Every Weekend
impression à la demandeVendeur : California Books, Miami, FL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Etat : New. Print on Demand. N° de réf. du vendeur I-9798189141928
Acheter neuf
EUR 18,11
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : Plus de 20 disponibles
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Clicks to Croissants
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur L2-9798189141928
Acheter neuf
EUR 17,83
Expédition à EUR 3,82
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : Plus de 20 disponibles
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Clicks to Croissants (Paperback)
impression à la demandeVendeur : CitiRetail, Stevenage, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. Clicks to Croissants is a practical business manual designed for home-based bakers who want to turn their passion for pastry into a profitable, social-media-driven enterprise. The author, drawing from her personal transition from a marketing professional to a successful micro-bakery owner, provides a step-by-step roadmap for building a high-demand brand using a standard home kitchen.The book is structured into four main sections: Technical Foundation: The text explains the essential chemistry of croissant making, focusing on the quality of ingredients and the technical process of lamination to ensure a professional-grade product that stands out from mass-produced alternatives.Business Blueprint: This section covers the logistics of running a "micro-bakery," including low-cost equipment setups, navigating local regulations, and implementing pricing strategies that prioritize high profit margins over high volume.The Marketing Engine: The author details how to use smartphones and social media platforms to create viral content and a "digital terrace" for customers. It introduces the "drop model"-using limited availability to create urgency and consistent weekly sell-outs.Scaling and Branding: The final chapters explore ways to grow the business through wholesale partnerships, automation of orders, and building a distinct brand identity that can eventually transition out of a home kitchen.The guide emphasizes that success in this niche relies on a combination of consistent quality, professional-grade visual storytelling, and a disciplined weekly schedule. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9798189141928
Acheter neuf
EUR 22,11
Expédition à EUR 42,97
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)