Every December, the same question resurfaces in living rooms, pulpits, and shopping mall parking lots across America: what happened to the "real" Christmas?
The answer, this book argues, is more surprising than either side of that argument usually admits. There was never a single, pure Christmas to lose. From a fourth-century Church quietly absorbing a Roman sun-god festival, to Puritans who banned the holiday outright as unbiblical excess, to a handful of nineteenth-century writers and illustrators who invented Santa Claus, the Christmas tree, and the modern greeting card almost from scratch — Christmas has always been rebuilt by whatever era got hold of it.
Robert F. Geissler traces that two-thousand-year chain of reinvention through the Victorian parlor, the department store window, the Coca-Cola ad, and the Amazon warehouse — right up to today's culture-war headlines. The result is a clear-eyed, evenhanded history of how a manger became a marketing calendar, and why that was never really a betrayal at all.
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Vendeur : California Books, Miami, FL, Etats-Unis
Etat : New. Print on Demand. N° de réf. du vendeur I-9798189652844
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Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Taschenbuch. Etat : Neu. Neuware - Every December, the same question resurfaces in living rooms, pulpits, and shopping mall parking lots across America: what happened to the 'real' Christmas The answer, this book argues, is more surprising than either side of that argument usually admits. There was never a single, pure Christmas to lose. From a fourth-century Church quietly absorbing a Roman sun-god festival, to Puritans who banned the holiday outright as unbiblical excess, to a handful of nineteenth-century writers and illustrators who invented Santa Claus, the Christmas tree, and the modern greeting card almost from scratch - Christmas has always been rebuilt by whatever era got hold of it.Robert F. Geissler traces that two-thousand-year chain of reinvention through the Victorian parlor, the department store window, the Coca-Cola ad, and the Amazon warehouse - right up to today's culture-war headlines. The result is a clear-eyed, evenhanded history of how a manger became a marketing calendar, and why that was never really a betrayal at all. N° de réf. du vendeur 9798189652844
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Vendeur : CitiRetail, Stevenage, Royaume-Uni
Paperback. Etat : new. Paperback. Every December, the same question resurfaces in living rooms, pulpits, and shopping mall parking lots across America: what happened to the "real" Christmas?The answer, this book argues, is more surprising than either side of that argument usually admits. There was never a single, pure Christmas to lose. From a fourth-century Church quietly absorbing a Roman sun-god festival, to Puritans who banned the holiday outright as unbiblical excess, to a handful of nineteenth-century writers and illustrators who invented Santa Claus, the Christmas tree, and the modern greeting card almost from scratch - Christmas has always been rebuilt by whatever era got hold of it.Robert F. Geissler traces that two-thousand-year chain of reinvention through the Victorian parlor, the department store window, the Coca-Cola ad, and the Amazon warehouse - right up to today's culture-war headlines. The result is a clear-eyed, evenhanded history of how a manger became a marketing calendar, and why that was never really a betrayal at all. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9798189652844
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