Articles liés à Customer-Centric Strategy: Winning Markets Through...

Customer-Centric Strategy: Winning Markets Through Superior Customer Value and Experience - Couverture souple

Livre 9 sur 10: THE FUTURE-READY BUSINESS SERIES?

Masrianto, Dr.Agus

 
9798189659003: Customer-Centric Strategy: Winning Markets Through Superior Customer Value and Experience

Synopsis

Your Strategy Was Perfect. Your Customers Left Anyway.

If your last strategy offsite produced a beautiful plan that never showed up in renewal numbers, you're not alone — and it's probably not your strategy that failed. It's the gap between what you intended and what your customers actually felt. Customer-Centric Strategy closes that gap with 13 original, field-tested frameworks — not theory, not another list of tips, but a complete customer value strategy system you can put to work this week.

Every chapter ends with an Executive Toolkit: a scorecard, worksheet, or diagnostic built for real meetings, not bookshelves. And every claim is sourced — no invented statistics, no fabricated case studies, ever.

  • 13 proprietary frameworks, from the Customer Value Bridge to the Trust Equation
  • A 10-dimension Customer Value Gap Scorecard to diagnose your organization honestly
  • A CFO-ready ROI model — built for your data, not someone else's benchmark
  • Real, cited research (Bain, Kahneman, Harvard Business Review) — zero fabricated data
  • Book 9 of The Future-Ready Business Series™, written by Dr. Agus Masrianto, creator of the DMUI framework

Stop hoping your strategy reaches your customers. Build the bridge that guarantees it does — buy your copy today.

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