Stop Blaming the Designer: The Business Owner’s Playbook for Better Briefs, Smarter Feedback, and Design That Performs - Couverture souple

Barin, Chris

9798191747194: Stop Blaming the Designer: The Business Owner’s Playbook for Better Briefs, Smarter Feedback, and Design That Performs

Couverture souple

ISBN 13 : 9798191747194

Editeur : Independently published, 2026

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Hiring designers can be tough. Use this book to learn how to:

find out what designs you need and what type of designer you're looking for;
discover the best places to hire designers and how to review their portfolio;
how to interview designers and make sure they're the right fit;
set the right price for your project;
find out how to run a successful project: from the brief, to wireframes, to mood boards, to giving feedback, to getting the deliverables

This book is an absolute must for anyone that's looking to hire any type of designer (full time, part-time, in-house or remote). Learn how to get the most out of your designers and run smooth projects.

A great design can improve your revenue by A LOT. It's one area where your investment can give you a 10x return. But finding the right designer and pointing him in the right direction is tricky. Use this book to properly manage any designer and any project.

Avoid any embarrassment by learning all specific words designers use - you have a PDF attached. Learn how to talk to designers to get the result you're looking for!

Use this book to lead your design project to success!

Who this book is for:

Executives, project managers, entrepreneurs who need to hire designers
Companies that want to better onboard designers
Designers who want to see a different perspective of a project
Anyone who is looking to get the most out of a design project

Over five years Chris interviewed hundreds of designers for his mobile app studio and hired dozens. He is an Adobe Certified Instructor with more than 300,000 students. Adobe commissioned two official courses from him, and he designed the granola packaging that put his own food brand onto shelves across Romania. He has sat in both chairs.

Inside:

The words you need: moodboard, wireframe, raster versus vector, style guide, handoff
Why there is no such thing as a designer, and what to actually look for
Whether you need one at all, or Canva, AI and a template will do
Where to find them, how to read a portfolio, what the first call covers
Money: say your range out loud, who pays for what, what happens when it runs long
Who is allowed to approve the work, how to write the brief, which assets to hand over
Feedback, not immediately and not area by area. Speak in qualities. Classic or modern. Playful or sophisticated
How many rounds are reasonable, why you should not ask your neighbour, and how to end a project cleanly

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