WHO REALLY FOUNDED NISSAN? AN INSPIRING HISTORY: From Masujiro Hashimoto’s First Japanese Automobile and the Birth of Datsun to Yoshisuke Aikawa, Global Expansion, and an Automotive Empire - Couverture souple

R. BRIGHT, ALEX

Couverture souple

ISBN 13 : 9798193459019

Editeur : Independently published, 2026

Synopsis

WHO REALLY FOUNDED NISSAN?

Before Nissan became a global automotive giant, there was no Nissan car at all. There was an engineer, a struggling Japanese automobile industry, a little-known company called Kwaishinsha, and a machine called DAT.

So who really founded Nissan?

Was it Masujiro Hashimoto, the engineer who established an early Japanese automobile company in 1911 and helped create the automotive foundation that led to DAT and Datsun?

Or was it Yoshisuke Aikawa, the powerful industrialist whose organization acquired DAT Motors and became central to the creation of Nissan Motor Company?

The real answer opens the door to a much bigger story.

WHO REALLY FOUNDED NISSAN? follows the extraordinary transformation of an early Japanese automotive experiment into a manufacturer recognized around the world.

Discover how a country racing to master Western technology produced its own early automobiles, why trucks became critical when Japan had barely developed a passenger-car market, and how the name Datsun emerged before Nissan became the company people know today.

Then follow the business through war production, defeat, occupation, financial trouble, bitter labor conflict, British Austin technology, and an engineering comeback that helped produce celebrated vehicles such as the Datsun 510, 240Z, Skyline, Sunny, and GT-R.

But success did not make Nissan untouchable.

Go inside its worldwide manufacturing expansion, the crisis that made its relationship with Renault crucial, and the remarkable rise of Carlos Ghosn, whose Nissan Revival Plan helped turn a struggling manufacturer around before his celebrated reputation ended in arrest, controversy, and an astonishing escape from Japan.

Finally, see how another period of financial pressure and restructuring pushed Nissan toward its next gamble: electric vehicles, solid-state batteries, and a new attempt at reinvention.

This book is for car enthusiasts, business-history readers, entrepreneurs, engineering fans, students, and anyone fascinated by the hidden stories behind famous global companies.

It is not simply the history of a car brand. It is a story about who built it, why it changed, when survival demanded reinvention, and how different people shaped the company at different moments.

If you have ever seen the Nissan badge and wondered what had to happen before that name became known around the world, your journey starts here.

Get your copy of WHO REALLY FOUNDED NISSAN? today and discover the surprising story behind the name you thought you knew.

Détails de l'édition

• Éditeur: Independently published
• Date d'édition: 2026
• Langue: anglais
• ISBN 13: 9798193459019
• Reliure: Broché
• Nombre de pages: 133
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg