Articles liés à Mastering Service Marketing: A Manager’s Handbook
Mastering Service Marketing: A Manager’s Handbook - Couverture souple
Livre 2 sur 10: Management & Strategy
Synopsis
Mastering Service Marketing: A Manager’s Handbook authored by Dr.V.Pattammal is a practical and comprehensive guide designed for managers, corporate leaders, consultants, entrepreneurs, and management students seeking to develop expertise in service marketing. The book combines conceptual understanding with managerial application, with particular attention to both Indian and global service environments.
The book covers eleven important dimensions of service marketing, including the introduction and characteristics of services, the 7Ps service marketing mix, relationship building, service quality and customer satisfaction, service branding, marketing strategies, technology, contemporary challenges, non-profit service marketing and future trends.
A central strength of the book is its hands-on learning orientation. It explains concepts such as intangibility, inseparability, heterogeneity, perishability, customer involvement, service quality, customer experience, service recovery, and technology-enabled service delivery. Managers are encouraged to apply these concepts through service blueprints, case studies, simulations, management games, role plays, group activities, and assignments.
The book also connects service marketing theory with real-world examples from banking, healthcare, education, hospitality, aviation, food delivery, transportation, technology, and digital services. It emphasizes customer-centricity, employee capability, process standardization, personalization, demand management, service recovery, and technology as foundations for competitive advantage.
Overall, this handbook enables readers to understand, design, deliver, manage, measure, and continuously improve service experiences in dynamic and competitive markets.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
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Mastering Service Marketing: A Manager's Handbook (Management & Strategy)
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Mastering Service Marketing
impression à la demandeVendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
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PAP. Etat : New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L0-9798194186600
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Mastering Service Marketing (Paperback)
impression à la demandeVendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. Mastering Service Marketing: A Manager's Handbook authored by Dr.V.Pattammal is a practical and comprehensive guide designed for managers, corporate leaders, consultants, entrepreneurs, and management students seeking to develop expertise in service marketing. The book combines conceptual understanding with managerial application, with particular attention to both Indian and global service environments.The book covers eleven important dimensions of service marketing, including the introduction and characteristics of services, the 7Ps service marketing mix, relationship building, service quality and customer satisfaction, service branding, marketing strategies, technology, contemporary challenges, non-profit service marketing and future trends.A central strength of the book is its hands-on learning orientation. It explains concepts such as intangibility, inseparability, heterogeneity, perishability, customer involvement, service quality, customer experience, service recovery, and technology-enabled service delivery. Managers are encouraged to apply these concepts through service blueprints, case studies, simulations, management games, role plays, group activities, and assignments.The book also connects service marketing theory with real-world examples from banking, healthcare, education, hospitality, aviation, food delivery, transportation, technology, and digital services. It emphasizes customer-centricity, employee capability, process standardization, personalization, demand management, service recovery, and technology as foundations for competitive advantage.Overall, this handbook enables readers to understand, design, deliver, manage, measure, and continuously improve service experiences in dynamic and competitive markets. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9798194186600
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EUR 36,55
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Mastering Service Marketing
impression à la demandeVendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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PAP. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L0-9798194186600
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EUR 31,75
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Mastering Service Marketing (Paperback)
impression à la demandeVendeur : CitiRetail, Stevenage, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. Mastering Service Marketing: A Manager's Handbook authored by Dr.V.Pattammal is a practical and comprehensive guide designed for managers, corporate leaders, consultants, entrepreneurs, and management students seeking to develop expertise in service marketing. The book combines conceptual understanding with managerial application, with particular attention to both Indian and global service environments.The book covers eleven important dimensions of service marketing, including the introduction and characteristics of services, the 7Ps service marketing mix, relationship building, service quality and customer satisfaction, service branding, marketing strategies, technology, contemporary challenges, non-profit service marketing and future trends.A central strength of the book is its hands-on learning orientation. It explains concepts such as intangibility, inseparability, heterogeneity, perishability, customer involvement, service quality, customer experience, service recovery, and technology-enabled service delivery. Managers are encouraged to apply these concepts through service blueprints, case studies, simulations, management games, role plays, group activities, and assignments.The book also connects service marketing theory with real-world examples from banking, healthcare, education, hospitality, aviation, food delivery, transportation, technology, and digital services. It emphasizes customer-centricity, employee capability, process standardization, personalization, demand management, service recovery, and technology as foundations for competitive advantage.Overall, this handbook enables readers to understand, design, deliver, manage, measure, and continuously improve service experiences in dynamic and competitive markets. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9798194186600
Acheter neuf
EUR 36,26
Expédition à EUR 44,18
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Mastering Service Marketing : A Manager's Handbook
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Neuware - Mastering Service Marketing: A Manager's Handbook authored by Dr.V.Pattammal is a practical and comprehensive guide designed for managers, corporate leaders, consultants, entrepreneurs, and management students seeking to develop expertise in service marketing. The book combines conceptual understanding with managerial application, with particular attention to both Indian and global service environments.The book covers eleven important dimensions of service marketing, including the introduction and characteristics of services, the 7Ps service marketing mix, relationship building, service quality and customer satisfaction, service branding, marketing strategies, technology, contemporary challenges, non-profit service marketing and future trends.A central strength of the book is its hands-on learning orientation. It explains concepts such as intangibility, inseparability, heterogeneity, perishability, customer involvement, service quality, customer experience, service recovery, and technology-enabled service delivery. Managers are encouraged to apply these concepts through service blueprints, case studies, simulations, management games, role plays, group activities, and assignments.The book also connects service marketing theory with real-world examples from banking, healthcare, education, hospitality, aviation, food delivery, transportation, technology, and digital services. It emphasizes customer-centricity, employee capability, process standardization, personalization, demand management, service recovery, and technology as foundations for competitive advantage.Overall, this handbook enables readers to understand, design, deliver, manage, measure, and continuously improve service experiences in dynamic and competitive markets. N° de réf. du vendeur 9798194186600
Acheter neuf
EUR 49,96
Expédition à EUR 35
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
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