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Taschenbuch. Etat : Neu. Neuware - Stop guessing how users will behave. Start testing what they actually do.Usability Testing Manual gives you a practical, end-to-end framework for planning, conducting, analyzing, and reporting usability studies that lead to better digital products. Whether you're evaluating a website, mobile app, enterprise platform, or emerging AI-driven experience, this manual helps you replace internal assumptions with observable evidence.Inside, you'll learn how to: - Plan credible usability studies by defining research questions, choosing the right method, recruiting representative participants, and writing unbiased tasks- Run moderated, unmoderated, remote, lab, and guerrilla tests while minimizing leading questions and research bias- Measure usability systematically using task success, time on task, error analysis, SUS, SEQ, SUPR-Q, and other established metrics- Turn observations into actionable findings through thematic coding, affinity mapping, root-cause analysis, severity ratings, and prioritization- Evaluate websites, mobile applications, accessibility, enterprise systems, eye tracking, and biometric methods- Communicate findings that drive action through reports, workshops, dashboards, stakeholder presentations, iterative testing, and Agile workflows- Use practical appendices covering heuristics, consent, moderator checklists, ethics, severity ratings, and standardized questionnairesDesigned for beginners without sacrificing professional depth, this manual bridges the gap between academic UX theory and the real-world workflow of planning a study Monday, running sessions Wednesday, and presenting defensible findings Friday.Build products from evidence, not assumptions-add Usability Testing Manual to your professional toolkit today. N° de réf. du vendeur 9798194984589
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