AI Email & SMS Marketing: Automation and Lifecycle Campaigns for Ecommerce Brands - Couverture souple

Schumacher, Noah

 
9798195759438: AI Email & SMS Marketing: Automation and Lifecycle Campaigns for Ecommerce Brands

Synopsis

Reactive Publishing

AI Email & SMS Marketing is a practical guide to building structured lifecycle marketing programs for ecommerce brands using modern AI tools and automation methods.

The book introduces the core components of email and SMS marketing, including customer segmentation, campaign planning, behavioral triggers, retention flows, promotional calendars, and post-purchase communication. Readers learn how lifecycle systems are organized, how customer data can inform messaging, and how automation can support more consistent communication across the buyer journey.

Inside, the book covers:

  • Email and SMS fundamentals for ecommerce
  • Customer lifecycle stages and segmentation logic
  • Welcome, abandon cart, post-purchase, winback, and retention flows
  • Campaign planning and promotional scheduling
  • AI-assisted copywriting, testing, and workflow design
  • List hygiene, consent, deliverability, and compliance considerations
  • Performance tracking, reporting, and continuous improvement

Written for ecommerce operators, marketers, founders, and agency professionals, this book focuses on practical structure rather than hype. It provides a clear framework for understanding how AI, automation, and lifecycle marketing can work together to support organized, repeatable customer communication.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.