THE CONSUMER MIND IN RETAIL: How Invisible Decisions Drive the Market - Couverture souple

Pimenta, Pedro

 
9798198935297: THE CONSUMER MIND IN RETAIL: How Invisible Decisions Drive the Market
Couverture souple
ISBN 13 : 9798198935297
Editeur : Independently published, 2026

Synopsis

Most purchasing decisions happen in less than fifteen seconds. No conscious reasoning. No rational comparison. The consumer is standing in front of the shelf — and has already decided before realizing they were deciding.

The Consumer Mind in Retail reveals the invisible architecture governing those decisions: what happens behind every shelf, every counter, and every negotiation that appears straightforward but carries a quiet, profound complexity.

Drawing on years of hands-on experience in consumer markets — across product launches, buyer negotiations, and point-of-sale strategy — Pedro Pimenta translates consumer behavior, neuromarketing, and competitive intelligence into real stories, concrete characters, and lessons you recognize because you have already lived them.

You will understand why a good product doesn't sell — visibility sells. Why discounting doesn't build a brand, it only funds survival. Why the point of sale is not a democracy: it protects whoever is already inside and ignores whoever arrives without the right structure. And why execution is not a detail — it is the difference between building something that lasts and simply existing.

The book is divided into three parts: The Invisible System, which shows how retail truly operates beneath the surface; The Invisible Decision, which reveals what happens inside the consumer's mind in the moments leading up to a purchase; and Execution Is Power, which translates all of it into practical action and sustainable results.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Independently published
Date d'édition
2026
Langue
anglais
ISBN 13 
9798198935297
Reliure
Broché
Nombre de pages
120
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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