Articles liés à Customer Experience

Customer Experience - Couverture souple

Seligman, James

 
9798201280406: Customer Experience

Synopsis

A book that provides the theory and practice of Customer Experience or CEM. The content explains to the reader the importance of customer loyalty and lifetime value and its bottom-line impact.

Practical examples are included on building the customer experience journey and going beyond expectations, building a strong relationship between the seller and the buyer.

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