Synopsis
What if you discovered that political advertising often produces small or even no results? What if you discovered that our targeting of political ads is not only misguided but focused on our least productive targets? Have you ever wondered why, when 90% of American voters are voting straight party tickets, we spend almost 100% of our money on candidate ads? Reinventing Political Advertising addresses these and other issues and lays out an agenda that can transform the effectiveness of Democratic campaigns.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.