80 Steps to Sustainable Success: The UPBI Handbook on Building a Business - Couverture souple

Michael H. Morris; Reilly Becker; Susan McDonald; Patrick Snyder

 
9798218317522: 80 Steps to Sustainable Success: The UPBI Handbook on Building a Business

Synopsis

This book approaches the journey of the entrepreneur as a set of steps. We call them “activity steps”. Entrepreneurship is about action --- doing things. It is about getting engaged---not just dreaming but also doing. Each step the entrepreneur takes moves him or her towards a successful venture. Our focus is on the steps necessary to get the business to “sustainability”. Starting a business is simple and anyone can do it. The challenge is to start a business that is not only profitable, but where the profit is ongoing, or sustainable. Based on decades of working with entrepreneurs from all walks of life and all types of circumstances, we have found the most successful approach is to develop a business one step at a time. We have identified eighty steps to a sustainable business. Some of these are steps to take before you actually launch the business. Others are steps that are critical as you actually start the business and try to get a foothold in the market. And still others relate to moving the business to a point that it produces sustainable profits. Further, some are relatively simple and others are more complex. We believe that “progress begets progress”. As you take steps, it becomes easier to take additional steps. So, the essence of our philosophy is to help you take as many steps as possible, knowing that this will lead you to take a number of additional steps on your own. You need to get engaged. You need to be doing things. The question should be “how many steps am I trying to accomplish in the next thirty days”. Then, based on the progress you make, how many steps am I taking in the following thirty days. This is a pathway to sustainability. Our commitment is to help every person who want to take control of their live and create their own future. As a result, all profits from sales of this book are used to support new venture creation by low-income and disadvantaged entrepreneurs.

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