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Wolff, Benjamin

 
9798218446154: The Value of Immeasurable Things: Why the Arts—and Artists—are Essential to the Future of Work

Synopsis

Forbes Leadership contributor and professional cellist, Benjamin Wolff, champions the value of the arts in an age of artificial intelligence and automation—and explains why corporate America should pay attention.

Since this country’s founding, artists have had a troubled relationship with American capitalism, often feeling undervalued—even devalued—by the economic framework in which they live and work. But that relationship is changing. With the rise of artificial intelligence, automation, and the rapidly evolving nature of work itself, the qualities that artists possess—creativity, curiosity, humanity, and craft-specific skills—are now in demand.

The Value of Immeasurable Things: Why the Arts—and Artists—are Essential to the Future of Work envisions a future where artists can move between the studio, theater or concert hall, and the worlds of finance, computing, law, medicine, science, engineering and consulting; where the talent and skill that creates great painters, actors, dancers and musicians has recognized value outside the discipline in which it was acquired.

Featuring twelve articles from Benjamin Wolff’s column at Forbes.com along with new material that focuses on corporate artist-in-residency programs, the advantages of hiring employees with professional arts backgrounds, and how artists are using their skills to become entrepreneurs in the corporate space, this book celebrates ingenious creators in the arts and the business leaders who have the insight to find value where those worlds come together.

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