No Hands: The Rise and Fall of the Schwinn Bicycle Company, An American Institution - Couverture souple

Crown, Judith; Coleman, Glenn

Couverture souple

ISBN 13 : 9798218859961

Editeur : Business Cycles Media, 2026

Synopsis

A saga of the rise and fall of an American cultural icon.

The 1950s was the era of the Black Phantom, the Schwinn Bicycle Company's classic balloon-tire bike with chrome fenders that gleamed when you opened the garage door. These were the years when the name Schwinn was synonymous with bicycle, and the Chicago-based family company manufactured one of every four bikes sold in America. Since its establishment in 1895, Schwinn knew the pulse of its market, repeatedly reinventing its product to capture the consumer's imagination and bring to life so many of the designs that shaped each generation's idea of what made a real bike: high-rise handlebars, handlebar streamers, balloon tires, and banana seats. In sales, too, Schwinn redefined the way the industry operated, building the smartest network of local dealerships in the business. But Schwinn grew complacent in its third and fourth generations of family management. The company missed emerging trends like BMX and mountain bikes and mishandled the many challenges of global manufacturing until tumbling into bankruptcy and takeover by an outsider. Here is the unauthorized story of the corporate fall from grace of Schwinn, the very essence of Americana.

This new edition of No Hands includes a new chapter with original reporting by the authors on Schwinn's wild ride in the decades since its 1992 collapse.

A propos du livre

À propos des auteurs

Judith Crown is a veteran business reporter and editor. As a freelance writer, her recent work has focused on economic development, race and public policy for Crain's Chicago Business where she was on staff for nearly 15 years. Her work also has been published in The Wall Street Journal, BusinessWeek, Chicago Magazine, Chicago Tribune and Chicago Booth Magazine. She lives in Oak Park, Illinois, outside Chicago.

Glenn Coleman is a retired media executive and former manager, editor and writer at some of the most trusted journalism brands in the U.S., including CBS News, Money, Popular Science, Crain's New York Business and Crain's Chicago Business. He lives in New York City and San Miguel de Allende, Mexico.

Détails de l'édition

• Éditeur: Business Cycles Media
• Date d'édition: 2026
• Langue: anglais
• ISBN 13: 9798218859961
• Reliure: Paperback
• Nombre de pages: 420
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible