Event Experience - Couverture souple

Godovykh, Maksim

Couverture souple

ISBN 13 : 9798230994930

Editeur : Maksim Godovykh, 2024

Synopsis

Event Experience offers a thorough exploration of how to create, assess, and enhance event experiences. The book covers key aspects including the cognitive, emotional, sensory, and behavioral dimensions that shape how attendees interact with events. It provides insights into understanding what attendees expect and want, how to measure their satisfaction and loyalty, and how to effectively use both qualitative and quantitative methods for gathering data.

A propos du livre

À propos de l'auteur

Dr. Maksim Godovykh leads international research projects on exploring the impacts of tourism development on the quality of life, health, and well-being of local communities. He also works on developing new methods to measure tourists' and residents' experience, combining psychophysiological techniques, self-reported surveys, online testing tools, social media analytics, etc. His research has been published in leading international journals, including Tourism Management, International Journal of Hospitality Management, Current Issues in Tourism, Tourism Economics, Tourism Review, Tourism Management Perspectives, Journal of Destination Marketing and Management, Journal of Hospitality and Tourism Management, Tourism and Hospitality Research, etc., as well as disseminated in books, encyclopedias, industry magazines, and news media.

Détails de l'édition

• Éditeur: Maksim Godovykh
• Date d'édition: 2024
• Langue: anglais
• ISBN 13: 9798230994930
• Reliure: Broché
• Nombre de pages: 228
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne