The Patient Advantage: what two decades on both sides finally taught me - Couverture souple

Nakashima, Akiko

9798234126498: The Patient Advantage: what two decades on both sides finally taught me

Couverture souple

ISBN 13 : 9798234126498

Editeur : Nakashima Press, 2026

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Japan breaks everyone. Here's why-and what to do about it.

Google. Starbucks. Netflix. Every one of them was humbled by Japan. Not because they lacked resources or talent, but because they fundamentally misunderstood how this market works.

After two decades working across New York and Tokyo, inside companies like Ogilvy, Netflix, 17LIVE, and Accenture, Akiko Nakashima has spent 24 years figuring out why. In The Patient Advantage, she reveals the hidden formula for winning Japan's unpredictable trend ecosystem, and the mirror challenge of Japanese brands trying to break into America.

Why does trust take so long to earn in Japan? Why do trends disappear as fast as they arrive? Why do so many Japanese brands stumble the moment they reach America? Nakashima answers these questions with stories from inside the companies she helped build, and shows how to do the research, read the market, and move when the moment comes.

Most companies say they understand patience. Few actually practice it. The patience this book describes earns trust slowly, waits for the right opening, and commits for the long term even when results are years away. On both sides of the Pacific, the brands that win are the ones that stay when others give up.

If you are a leader, marketer, or founder working between Japan and the United States, this book is written for you. Nakashima has lived and worked on both sides for most of her life, and she writes about what she has seen firsthand. The answer is not complicated. It just takes patience. More than most companies expect.

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�diteur: Nakashima Press
Date d'�dition: 2026
Langue: anglais
ISBN 13: 9798234126498
Reliure: Tapa blanda
Nombre de pages: 84
Coordonn�es du fabricant: non disponible
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The Patient Advantage (Paperback)

Akiko Nakashima

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ISBN 13 : 9798234126498

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Paperback. Etat : new. Paperback. Japan breaks everyone. Here's why-and what to do about it.Google. Starbucks. Netflix. Every one of them was humbled by Japan. Not because they lacked resources or talent, but because they fundamentally misunderstood how this market works.After two decades working across New York and Tokyo, inside companies like Ogilvy, Netflix, 17LIVE, and Accenture, Akiko Nakashima has spent 24 years figuring out why. In The Patient Advantage, she reveals the hidden formula for winning Japan's unpredictable trend ecosystem, and the mirror challenge of Japanese brands trying to break into America.Why does trust take so long to earn in Japan? Why do trends disappear as fast as they arrive? Why do so many Japanese brands stumble the moment they reach America? Nakashima answers these questions with stories from inside the companies she helped build, and shows how to do the research, read the market, and move when the moment comes.Most companies say they understand patience. Few actually practice it. The patience this book describes earns trust slowly, waits for the right opening, and commits for the long term even when results are years away. On both sides of the Pacific, the brands that win are the ones that stay when others give up.If you are a leader, marketer, or founder working between Japan and the United States, this book is written for you. Nakashima has lived and worked on both sides for most of her life, and she writes about what she has seen firsthand. The answer is not complicated. It just takes patience. More than most companies expect. Why do the world's biggest brands fail in Japan-and why do Japanese brands stumble in America? After 24 years across Tokyo and New York, Akiko Nakashima reveals the one advantage that wins both markets: patience. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N� de r�f. du vendeur 9798234126498

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The Patient Advantage: what two decades on both sides finally taught me

Nakashima, Akiko

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Nakashima, Akiko

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Akiko Nakashima

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ISBN 13 : 9798234126498

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Paperback. Etat : new. Paperback. Japan breaks everyone. Here's why-and what to do about it.Google. Starbucks. Netflix. Every one of them was humbled by Japan. Not because they lacked resources or talent, but because they fundamentally misunderstood how this market works.After two decades working across New York and Tokyo, inside companies like Ogilvy, Netflix, 17LIVE, and Accenture, Akiko Nakashima has spent 24 years figuring out why. In The Patient Advantage, she reveals the hidden formula for winning Japan's unpredictable trend ecosystem, and the mirror challenge of Japanese brands trying to break into America.Why does trust take so long to earn in Japan? Why do trends disappear as fast as they arrive? Why do so many Japanese brands stumble the moment they reach America? Nakashima answers these questions with stories from inside the companies she helped build, and shows how to do the research, read the market, and move when the moment comes.Most companies say they understand patience. Few actually practice it. The patience this book describes earns trust slowly, waits for the right opening, and commits for the long term even when results are years away. On both sides of the Pacific, the brands that win are the ones that stay when others give up.If you are a leader, marketer, or founder working between Japan and the United States, this book is written for you. Nakashima has lived and worked on both sides for most of her life, and she writes about what she has seen firsthand. The answer is not complicated. It just takes patience. More than most companies expect. Why do the world's biggest brands fail in Japan-and why do Japanese brands stumble in America? After 24 years across Tokyo and New York, Akiko Nakashima reveals the one advantage that wins both markets: patience. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N� de r�f. du vendeur 9798234126498

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Akiko Nakashima

Edit� par Nakashima Press, 2026

ISBN 13 : 9798234126498

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Paperback. Etat : new. Paperback. Japan breaks everyone. Here's why-and what to do about it.Google. Starbucks. Netflix. Every one of them was humbled by Japan. Not because they lacked resources or talent, but because they fundamentally misunderstood how this market works.After two decades working across New York and Tokyo, inside companies like Ogilvy, Netflix, 17LIVE, and Accenture, Akiko Nakashima has spent 24 years figuring out why. In The Patient Advantage, she reveals the hidden formula for winning Japan's unpredictable trend ecosystem, and the mirror challenge of Japanese brands trying to break into America.Why does trust take so long to earn in Japan? Why do trends disappear as fast as they arrive? Why do so many Japanese brands stumble the moment they reach America? Nakashima answers these questions with stories from inside the companies she helped build, and shows how to do the research, read the market, and move when the moment comes.Most companies say they understand patience. Few actually practice it. The patience this book describes earns trust slowly, waits for the right opening, and commits for the long term even when results are years away. On both sides of the Pacific, the brands that win are the ones that stay when others give up.If you are a leader, marketer, or founder working between Japan and the United States, this book is written for you. Nakashima has lived and worked on both sides for most of her life, and she writes about what she has seen firsthand. The answer is not complicated. It just takes patience. More than most companies expect. Why do the world's biggest brands fail in Japan-and why do Japanese brands stumble in America? After 24 years across Tokyo and New York, Akiko Nakashima reveals the one advantage that wins both markets: patience. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N� de r�f. du vendeur 9798234126498

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