Walk in the Other Guy's Shoes: 25 Lessons for the Marketing, Procurement, and Agency Triangle - Couverture rigide

Davis, Joanne

Couverture rigide

ISBN 13 : 9798240820724

Editeur : Internationalist Press, 2026

A propos du livre

À propos des auteurs

Joanne Davis is a leading authority on agency search, compensation, and marketer-procurement-agency relationships. She founded Joanne Davis Consulting, Inc. in 2000 and became a partner in SCAN International in 2006. Her work focuses on agency models, client-agency optimization, agency search and compensation management, and marketing and procurement coaching and training.Davis began her career on the agency side, ultimately serving as an agency president and board member, and later served as acting CMO for the U.S. Department of Defense. She has advised many of the world's leading companies and their agencies and coached thousands of marketing and procurement executives globally.A frequent speaker and writer, Davis has addressed audiences on four continents for organizations including the ANA, 4A's, IAA World Congress, Festival of Media, ISM and the American Advertising Federation. She joined the ANA faculty in 2004 and serves among its "Ask the Experts" advisors. Advertising Age named her one of its inaugural "25 Women to Watch."Her previous book, How to Get Your Agency to Run Through Brick Walls Without Paying More, was published in 2024.

Bill Duggan is a longtime marketing and advertising industry leader who spent more than 25 years at the Association of National Advertisers (ANA), most recently as Group Executive Vice President before stepping down in 2026. At the ANA, he helped lead major industry initiatives addressing media transparency, production transparency, the programmatic supply chain, creative briefing, and digital advertising fraud, while overseeing key industry committees, conferences, and thought leadership.Before joining the ANA in 2000, Duggan worked in account management at Grey Advertising with major clients including Canon U.S.A., Kraft Foods, SmithKline Beecham, and Sara Lee. He also served as an adjunct faculty member at New York University's Stern School of Business. He holds a bachelor's degree from Boston College and an M.B.A. from New York University.

Jim Akers is a global procurement and strategic sourcing leader with extensive experience across marketing, media, creative agencies, and professional services. He is President of Akers Advisory International and previously held senior global procurement leadership roles at Avis Budget Group, Bristol Myers Squibb, Teva Pharmaceuticals, and Pfizer.Throughout his career, Akers has worked at the intersection of procurement, marketing, and agency management, with responsibilities spanning global marketing and communications agencies, media, supplier compensation and relationship management, strategic sourcing, and organizational transformation. His work has emphasized moving procurement relationships beyond cost management toward strategic partnership and value creation.Akers holds a B.A. from American University.

Détails de l'édition

• Éditeur: Internationalist Press
• Date d'édition: 2026
• Langue: anglais
• ISBN 13: 9798240820724
• Reliure: Relié
• Nombre de pages: 196
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible