People like to believe they make rational decisions.
They don’t. They feel first. They justify later.
And in between, something far more subtle is happening.
HUMAN DESIRE is not a book about persuasion tricks, marketing hacks, or how to manipulate people into buying more. It is an exploration of how desire actually forms inside the human mind, before logic arrives, before explanations are constructed, before we even realise a choice is being made.
Drawing from psychology, neuroscience, and real-world observation, this book examines why people feel drawn to certain products, brands, ideas, and identities, and why they hesitate, delay, or walk away even when something seems “right.”
You’ll explore:
Why does emotion lead decisions, and logic only arrives to explain them
How identity, belonging, and status quietly shape choice
Why attention has become the most valuable currency in the digital world
How modern systems anticipate desire before we consciously name it
Where influence ends, and ethical responsibility begins
Rather than reducing human behaviour to formulas or tactics, HUMAN DESIRE offers a clear framework for understanding how decisions move through the mind emotionally, socially, and rationally and why alignment between these layers matters more than persuasion.
This book is written for readers who want clarity, not shortcuts.
For marketers who want to understand why campaigns work or fail before changing strategy.
For anyone curious about how much of what feels like free choice is quietly shaped by forces we rarely see.
Understanding desire doesn’t remove influence.
It changes your relationship with it.
And once you see how decisions actually form, it becomes very hard to unsee.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
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Paperback. Etat : new. Paperback. People like to believe they make rational decisions.They don't. They feel first. They justify later.And in between, something far more subtle is happening.HUMAN DESIRE is not a book about persuasion tricks, marketing hacks, or how to manipulate people into buying more. It is an exploration of how desire actually forms inside the human mind, before logic arrives, before explanations are constructed, before we even realise a choice is being made.Drawing from psychology, neuroscience, and real-world observation, this book examines why people feel drawn to certain products, brands, ideas, and identities, and why they hesitate, delay, or walk away even when something seems "right."You'll explore: Why does emotion lead decisions, and logic only arrives to explain themHow identity, belonging, and status quietly shape choiceWhy attention has become the most valuable currency in the digital worldHow modern systems anticipate desire before we consciously name itWhere influence ends, and ethical responsibility beginsRather than reducing human behaviour to formulas or tactics, HUMAN DESIRE offers a clear framework for understanding how decisions move through the mind emotionally, socially, and rationally and why alignment between these layers matters more than persuasion.This book is written for readers who want clarity, not shortcuts.For marketers who want to understand why campaigns work or fail before changing strategy.For anyone curious about how much of what feels like free choice is quietly shaped by forces we rarely see.Understanding desire doesn't remove influence.It changes your relationship with it.And once you see how decisions actually form, it becomes very hard to unsee. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9798242556898
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Paperback. Etat : new. Paperback. People like to believe they make rational decisions.They don't. They feel first. They justify later.And in between, something far more subtle is happening.HUMAN DESIRE is not a book about persuasion tricks, marketing hacks, or how to manipulate people into buying more. It is an exploration of how desire actually forms inside the human mind, before logic arrives, before explanations are constructed, before we even realise a choice is being made.Drawing from psychology, neuroscience, and real-world observation, this book examines why people feel drawn to certain products, brands, ideas, and identities, and why they hesitate, delay, or walk away even when something seems "right."You'll explore: Why does emotion lead decisions, and logic only arrives to explain themHow identity, belonging, and status quietly shape choiceWhy attention has become the most valuable currency in the digital worldHow modern systems anticipate desire before we consciously name itWhere influence ends, and ethical responsibility beginsRather than reducing human behaviour to formulas or tactics, HUMAN DESIRE offers a clear framework for understanding how decisions move through the mind emotionally, socially, and rationally and why alignment between these layers matters more than persuasion.This book is written for readers who want clarity, not shortcuts.For marketers who want to understand why campaigns work or fail before changing strategy.For anyone curious about how much of what feels like free choice is quietly shaped by forces we rarely see.Understanding desire doesn't remove influence.It changes your relationship with it.And once you see how decisions actually form, it becomes very hard to unsee. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9798242556898
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