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Master in Optimizing Digital Ad Campaigns: A Complete Universal Guide for Ad Operations & Digital Marketing Professionals - Couverture souple

Hingolekar, Sandeep Kumar

 
9798253125380: Master in Optimizing Digital Ad Campaigns: A Complete Universal Guide for Ad Operations & Digital Marketing Professionals

Synopsis

Master Digital Ad Campaign Optimization

Struggling with campaign performance, pacing issues, or low ROI?

This book is a practical, no-fluff guide designed for digital marketers and ad operations professionals who want to:

  • Structure campaigns effectively
  • Optimize pacing & win rate (SOV)
  • Improve performance (CPA, ROAS, CTR)
  • Build scalable and data-driven strategies
What You’ll Learn
  • Campaign Structure & Segmentation
  • Prospecting vs Remarketing Strategy
  • Pacing Optimization (95%+ delivery)
  • Win Rate / Share of Voice (SOV)
  • KPI Framework & Performance Measurement
  • Advanced Optimization Techniques
Who This Book is For
  • Ad Operations professionals
  • Performance marketers
  • Media buyers

Not for beginners. Basic knowledge required.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.