The Phoenix Story: Resurrecting Your Brand Through Transformative Narrative: How Established Companies Can Reconnect with Audiences and Ignite Growth Through Strategic Storytelling - Couverture souple

N, Felix; Maverick, Fenk

Couverture souple

ISBN 13 : 9798254873303

Editeur : Independently published, 2026

Synopsis

Is your established brand struggling to resonate with modern consumers? Do your compelling heritage and rich history feel like a burden rather than an asset? 'The Phoenix Story' offers a vital blueprint for marketing directors, brand consultants, and corporate communicators ready to ignite a powerful brand reinvention. This isn't just another storytelling guide; it's a strategic deep dive into balancing historical equity with contemporary relevance, navigating internal resistance, and crafting a narrative that respects your past while boldly embracing the future. Learn to identify and leverage your deepest brand truths, articulate a compelling vision for tomorrow, and inspire unwavering loyalty. Stop languishing in stagnation; discover how to rise, stronger and more relevant than ever, through the power of transformative storytelling.

Détails de l'édition

• Éditeur: Independently published
• Date d'édition: 2026
• Langue: anglais
• ISBN 13: 9798254873303
• Reliure: Tapa blanda
• Nombre de pages: 100
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.es/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg