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Combating Greenwashing With Ethical Marketing Intelligence and Environmental Governance - Couverture rigide
À propos de l'auteur
Dr. Fazla Rabby is an accomplished academic and professional with a diverse background in emerging technology, education, management, and AI. Holding a Ph.D. from the University of Southern Queensland, their education includes degrees and diplomas in management, leadership, and information systems from Central Queensland University and the University of Madras. As a Teaching Academic at Macquarie University and Lecturer at Canterbury Institute of Management, Dr. Rabby designs and delivers educational activities, assesses student progress, and contributes to curriculum development. Their role as Academic Director at Stanford Institute of Management and Technology highlights their leadership in stakeholder relationships, business strategies, and HR management. Previously, Dr. Rabby excelled in sales and marketing roles, including Director of Australian Sales and Marketing and Managing Director of Sales Solutions Australia. A prolific researcher and presenter, they focus on blockchain, digital marketing, AI, mental health and well-being and consumer behavior, with upcoming projects on industry innovation and AI in education.
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Combating Greenwashing With Ethical Marketing Intelligence and Environmental Governance
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Combating Greenwashing With Ethical Marketing Intelligence and Environmental Governance (Hardcover)
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Hardcover. Etat : new. Hardcover. Businesses face increasing pressure to demonstrate genuine environmental responsibility as sustainability becomes a central concern. The rise of greenwashing, the practice of making misleading environmental claims, undermines consumer trust and challenges the credibility of corporate sustainability efforts. Combating greenwashing requires a combination of ethical marketing intelligence and strong environmental governance to ensure sustainability communications are transparent, accurate, and verifiable. Ethical marketing intelligence enables organizations to make responsible decisions based on reliable data, while effective environmental governance establishes accountability and compliance with sustainability standards. Together, these approaches may help organizations build trust, improve corporate reputation, and contribute to meaningful environmental and social outcomes. Combating Greenwashing With Ethical Marketing Intelligence and Environmental Governance explores the integration of sustainability and ethical environmental marketing practices for effective solutions to greenwashing. It examines greenwashing's negative impact on the trust of consumers and the environment with practical suggestions that can be adopted by companies and marketers to implement transparent, genuine, and verifiable green marketing principles. This book covers topics such as digital marketing, social media, and sustainable development, and is a useful resource for business owners, marketers, policymakers, academicians, researchers, and environmental scientists. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9798260005323
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Combating Greenwashing With Ethical Marketing Intelligence and Environmental Governance
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Combating Greenwashing With Ethical Marketing Intelligence and Environmental Governance (Hardcover)
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Hardcover. Etat : new. Hardcover. Businesses face increasing pressure to demonstrate genuine environmental responsibility as sustainability becomes a central concern. The rise of greenwashing, the practice of making misleading environmental claims, undermines consumer trust and challenges the credibility of corporate sustainability efforts. Combating greenwashing requires a combination of ethical marketing intelligence and strong environmental governance to ensure sustainability communications are transparent, accurate, and verifiable. Ethical marketing intelligence enables organizations to make responsible decisions based on reliable data, while effective environmental governance establishes accountability and compliance with sustainability standards. Together, these approaches may help organizations build trust, improve corporate reputation, and contribute to meaningful environmental and social outcomes. Combating Greenwashing With Ethical Marketing Intelligence and Environmental Governance explores the integration of sustainability and ethical environmental marketing practices for effective solutions to greenwashing. It examines greenwashing's negative impact on the trust of consumers and the environment with practical suggestions that can be adopted by companies and marketers to implement transparent, genuine, and verifiable green marketing principles. This book covers topics such as digital marketing, social media, and sustainable development, and is a useful resource for business owners, marketers, policymakers, academicians, researchers, and environmental scientists. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9798260005323
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Combating Greenwashing With Ethical Marketing Intelligence and Environmental Governance
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Combating Greenwashing With Ethical Marketing Intelligence and Environmental Governance (Hardcover)
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Hardcover. Etat : new. Hardcover. Businesses face increasing pressure to demonstrate genuine environmental responsibility as sustainability becomes a central concern. The rise of greenwashing, the practice of making misleading environmental claims, undermines consumer trust and challenges the credibility of corporate sustainability efforts. Combating greenwashing requires a combination of ethical marketing intelligence and strong environmental governance to ensure sustainability communications are transparent, accurate, and verifiable. Ethical marketing intelligence enables organizations to make responsible decisions based on reliable data, while effective environmental governance establishes accountability and compliance with sustainability standards. Together, these approaches may help organizations build trust, improve corporate reputation, and contribute to meaningful environmental and social outcomes. Combating Greenwashing With Ethical Marketing Intelligence and Environmental Governance explores the integration of sustainability and ethical environmental marketing practices for effective solutions to greenwashing. It examines greenwashing's negative impact on the trust of consumers and the environment with practical suggestions that can be adopted by companies and marketers to implement transparent, genuine, and verifiable green marketing principles. This book covers topics such as digital marketing, social media, and sustainable development, and is a useful resource for business owners, marketers, policymakers, academicians, researchers, and environmental scientists. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9798260005323
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Combating Greenwashing With Ethical Marketing Intelligence and Environmental Governance
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Buch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Businesses face increasing pressure to demonstrate genuine environmental responsibility as sustainability becomes a central concern. The rise of greenwashing, the practice of making misleading environmental claims, undermines consumer trust and challenges the credibility of corporate sustainability efforts. Combating greenwashing requires a combination of ethical marketing intelligence and strong environmental governance to ensure sustainability communications are transparent, accurate, and verifiable. Ethical marketing intelligence enables organizations to make responsible decisions based on reliable data, while effective environmental governance establishes accountability and compliance with sustainability standards. Together, these approaches may help organizations build trust, improve corporate reputation, and contribute to meaningful environmental and social outcomes. Combating Greenwashing With Ethical Marketing Intelligence and Environmental Governance explores the integration of sustainability and ethical environmental marketing practices for effective solutions to greenwashing. It examines greenwashing's negative impact on the trust of consumers and the environment with practical suggestions that can be adopted by companies and marketers to implement transparent, genuine, and verifiable green marketing principles. This book covers topics such as digital marketing, social media, and sustainable development, and is a useful resource for business owners, marketers, policymakers, academicians, researchers, and environmental scientists. N° de réf. du vendeur 9798260005323
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