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9798260010020: Integrating Entrepreneurship and Innovation in Business Education

Synopsis

As organizations navigate rapid technological change, global competition, and evolving market demands, integrating entrepreneurship into business education is essential. Rather than focusing solely on traditional management theories, modern programs increasingly emphasize creative problem-solving, opportunity recognition, and the ability to turn ideas into viable ventures. This shift encourages experiential learning through startups, incubators, and industry collaboration, equipping students with both the mindset and practical skills needed to adapt and lead in uncertain environments. By embedding innovation-driven thinking across curricula, business education can better prepare graduates to create value, drive economic growth, and respond proactively to emerging challenges. Integrating Entrepreneurship and Innovation in Business Education examines the transformation of business education in response to global changes driven by technological innovation, AI, digital transformation, economic restructuring, and emerging social and environmental challenges. It addresses the urgent need to rethink the structure, purpose, and delivery of business education. This book covers topics such as career development, entrepreneurship, and experiential learning, and is a useful resource for educators, business owners, academicians, researchers, and scientists.

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À propos des auteurs

Raed Awashreh is a professor of management & public administration. He brings over 25 years of combined academic and industry experience, teaching undergraduate and postgraduate courses. Dr. Awashreh has authored 50 articles, several Book chapters, and 3 books spanning topics such as, human resources, governance, public policy, strategy, leadership, Entrepreneurship, Innovation, multidisciplinary linked AI, and management. In addition to his academic role, Dr. Awashreh serves as a consultant in business, management, governance, HR, and organizational development, working closely with government, private, and non-governmental sectors. He earned his degrees in Public Administration and Management from Flinders University, Australia, and Monterey, USA.

Almi Hassiba is a professor of economics, finance, and insurance at Badji Mokhtar - Annaba University, within the Faculty of Economic Sciences and Management. She holds a PhD in Insurance Economics and has published several books and articles.

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