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Synopsis
The emergence of artificial intelligence, machine learning, and anthropomorphic service robots is transforming the way organizations establish meaningful relationships with customers and differentiate their brands in increasingly competitive service environments. No longer viewed solely as tools for operational efficiency, intelligent service robots are evolving into strategic brand representatives capable of communicating, interacting, and responding in ways that closely resemble human behavior. Through advances in natural language processing, emotion recognition, adaptive learning, and social interaction, these technologies are redefining how customers perceive brands, develop trust, and engage with service experiences. Strategic Branding with Anthropomorphic Service Robots and AI brings together interdisciplinary perspectives that explore the convergence of branding, service robotics, artificial intelligence, machine learning, consumer psychology, and human-robot interaction. While existing research has traditionally emphasized the technical capabilities and functional performance of service robots, this volume shifts the focus toward their strategic value as brand agents. Covering topics such as brand identity, service design, and smart parking, this book is an excellent resource for researchers, scholars, graduate students, business leaders, brand managers, service designers, customer experience professionals, technology developers, innovation strategists, and more.
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À propos de l'auteur
Dr. Mohsin Altaf is professionally seasoned with more than 14 years of expertise of teaching, research and managerial roles. He is serving as Lecturer Global Banking School with the affiliation of Canterbury Christ Church University, UK.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Strategic Branding with Anthropomorphic Service Robots and AI
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Hardcover. Etat : new. Hardcover. The emergence of artificial intelligence, machine learning, and anthropomorphic service robots is transforming the way organizations establish meaningful relationships with customers and differentiate their brands in increasingly competitive service environments. No longer viewed solely as tools for operational efficiency, intelligent service robots are evolving into strategic brand representatives capable of communicating, interacting, and responding in ways that closely resemble human behavior. Through advances in natural language processing, emotion recognition, adaptive learning, and social interaction, these technologies are redefining how customers perceive brands, develop trust, and engage with service experiences. Strategic Branding with Anthropomorphic Service Robots and AI brings together interdisciplinary perspectives that explore the convergence of branding, service robotics, artificial intelligence, machine learning, consumer psychology, and human-robot interaction. While existing research has traditionally emphasized the technical capabilities and functional performance of service robots, this volume shifts the focus toward their strategic value as brand agents. Covering topics such as brand identity, service design, and smart parking, this book is an excellent resource for researchers, scholars, graduate students, business leaders, brand managers, service designers, customer experience professionals, technology developers, innovation strategists, and more. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9798260031841
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Hardcover. Etat : new. Hardcover. The emergence of artificial intelligence, machine learning, and anthropomorphic service robots is transforming the way organizations establish meaningful relationships with customers and differentiate their brands in increasingly competitive service environments. No longer viewed solely as tools for operational efficiency, intelligent service robots are evolving into strategic brand representatives capable of communicating, interacting, and responding in ways that closely resemble human behavior. Through advances in natural language processing, emotion recognition, adaptive learning, and social interaction, these technologies are redefining how customers perceive brands, develop trust, and engage with service experiences. Strategic Branding with Anthropomorphic Service Robots and AI brings together interdisciplinary perspectives that explore the convergence of branding, service robotics, artificial intelligence, machine learning, consumer psychology, and human-robot interaction. While existing research has traditionally emphasized the technical capabilities and functional performance of service robots, this volume shifts the focus toward their strategic value as brand agents. Covering topics such as brand identity, service design, and smart parking, this book is an excellent resource for researchers, scholars, graduate students, business leaders, brand managers, service designers, customer experience professionals, technology developers, innovation strategists, and more. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9798260031841
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Strategic Branding with Anthropomorphic Service Robots and AI (Hardcover)
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Hardcover. Etat : new. Hardcover. The emergence of artificial intelligence, machine learning, and anthropomorphic service robots is transforming the way organizations establish meaningful relationships with customers and differentiate their brands in increasingly competitive service environments. No longer viewed solely as tools for operational efficiency, intelligent service robots are evolving into strategic brand representatives capable of communicating, interacting, and responding in ways that closely resemble human behavior. Through advances in natural language processing, emotion recognition, adaptive learning, and social interaction, these technologies are redefining how customers perceive brands, develop trust, and engage with service experiences. Strategic Branding with Anthropomorphic Service Robots and AI brings together interdisciplinary perspectives that explore the convergence of branding, service robotics, artificial intelligence, machine learning, consumer psychology, and human-robot interaction. While existing research has traditionally emphasized the technical capabilities and functional performance of service robots, this volume shifts the focus toward their strategic value as brand agents. Covering topics such as brand identity, service design, and smart parking, this book is an excellent resource for researchers, scholars, graduate students, business leaders, brand managers, service designers, customer experience professionals, technology developers, innovation strategists, and more. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9798260031841
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Buch. Etat : Neu. Strategic Branding with Anthropomorphic Service Robots and AI | Mohsin Altaf | Buch | Englisch | 2026 | IGI GLOBAL SCIENTIFIC PUBLISHING | EAN 9798260031841 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. N° de réf. du vendeur 136343624
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Buch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The emergence of artificial intelligence, machine learning, and anthropomorphic service robots is transforming the way organizations establish meaningful relationships with customers and differentiate their brands in increasingly competitive service environments. No longer viewed solely as tools for operational efficiency, intelligent service robots are evolving into strategic brand representatives capable of communicating, interacting, and responding in ways that closely resemble human behavior. Through advances in natural language processing, emotion recognition, adaptive learning, and social interaction, these technologies are redefining how customers perceive brands, develop trust, and engage with service experiences. Strategic Branding with Anthropomorphic Service Robots and AI brings together interdisciplinary perspectives that explore the convergence of branding, service robotics, artificial intelligence, machine learning, consumer psychology, and human-robot interaction. While existing research has traditionally emphasized the technical capabilities and functional performance of service robots, this volume shifts the focus toward their strategic value as brand agents. Covering topics such as brand identity, service design, and smart parking, this book is an excellent resource for researchers, scholars, graduate students, business leaders, brand managers, service designers, customer experience professionals, technology developers, innovation strategists, and more. N° de réf. du vendeur 9798260031841
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