Strategic Branding with Anthropomorphic Service Robots and AI - Couverture souple

Couverture souple

ISBN 13 : 9798260031858

Editeur : IGI GLOBAL SCIENTIFIC PUBLISHING, 2026

Synopsis

The emergence of artificial intelligence, machine learning, and anthropomorphic service robots is transforming the way organizations establish meaningful relationships with customers and differentiate their brands in increasingly competitive service environments. No longer viewed solely as tools for operational efficiency, intelligent service robots are evolving into strategic brand representatives capable of communicating, interacting, and responding in ways that closely resemble human behavior. Through advances in natural language processing, emotion recognition, adaptive learning, and social interaction, these technologies are redefining how customers perceive brands, develop trust, and engage with service experiences. Strategic Branding with Anthropomorphic Service Robots and AI brings together interdisciplinary perspectives that explore the convergence of branding, service robotics, artificial intelligence, machine learning, consumer psychology, and human-robot interaction. While existing research has traditionally emphasized the technical capabilities and functional performance of service robots, this volume shifts the focus toward their strategic value as brand agents. Covering topics such as brand identity, service design, and smart parking, this book is an excellent resource for researchers, scholars, graduate students, business leaders, brand managers, service designers, customer experience professionals, technology developers, innovation strategists, and more.

A propos du livre

À propos de l'auteur

Mohsin Altaf earned his PhD in Marketing from Universiti Utara Malaysia in 2018, following his MBA from the University of Central Punjab, Lahore. He is currently a Lecturer of Business and Tourism at the Global Banking School, which is affiliated with Canterbury Christ Church University, UK, where he teaches Business and Tourism modules, supervises dissertations, and contributes to curriculum development. Dr. Altaf’s academic career spans more than 15 years, with prior appointments as Assistant Professor and Head of Department at The University of Lahore and leadership roles at the University of Central Punjab. His research encompasses marketing, branding, consumer behaviour, Artificial Intelligence in Consumer Behaviour, Robotics in Consumer Behaviour and sustainability, with over 40 peer-reviewed publications in international journals and book chapters. He has successfully supervised more than 50 dissertations, including master’s and doctoral theses, and has actively contributed to research collaborations, conferences, and editorial work. He has also served as Editor of the UCP Management Review and as a reviewer for numerous reputable journals. In addition, he is currently an editorial board member for several academic journals, further contributing to the advancement of research and scholarship in marketing and tourism.

Détails de l'édition

• Éditeur: IGI GLOBAL SCIENTIFIC PUBLISHING
• Date d'édition: 2026
• Langue: anglais
• ISBN 13: 9798260031858
• Reliure: Tapa blanda
• Nombre de pages: 364
• Éditeur: Altaf Mohsin
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne