Behavioral Insights for Business and Consumer Psychology - Couverture souple

Couverture souple

ISBN 13 : 9798260031957

Editeur : IGI GLOBAL SCIENTIFIC PUBLISHING, 2026

Synopsis

Behavioral science has transformed our understanding of how people make decisions, process information, and interact with organizations, products, and technologies. While traditional business and economic models often assume that individuals act rationally, research has consistently shown that decisions are influenced by cognitive biases, emotions, social dynamics, and subconscious processes. As organizations navigate increasingly digital and data-driven environments, these behavioral insights have become essential for understanding consumer preferences, improving organizational decision-making, and designing more effective products, services, and experiences. The growing integration of artificial intelligence, digital platforms, and advanced analytics has further highlighted the importance of understanding human behavior in shaping sustainable business strategies and meaningful customer relationships. Behavioral Insights for Business and Consumer Psychology brings together an international collection of scholars examining the psychological foundations of consumer and organizational behavior through contemporary interdisciplinary perspectives. By connecting advances in behavioral science with modern business challenges, this book provides valuable guidance for developing more ethical, adaptive, and customer-centered organizations. Covering topics such as behavioral finance, non-conscious consumer reactions, and the neuroscience of digital attention, this book is a fundamental academic resource for graduate and doctoral students, consumer behavior researchers, behavioral scientists, marketing professionals, brand managers, business leaders, executives, consultants, policymakers, and more.

A propos du livre

À propos de l'auteur

Joana Pinto , Associate Professor at the Faculty of Human Sciences (FCH) of Universidade Católica Portuguesa (UCP). She coordinates the Careers Office at FCH-UCP and the Master's in Psychology in Business and Economics. She was also Coordinator of the Degree in Psychology at FCH-UCP. She has been teaching in the university context since 2010 in different areas of Psychology. She has professional experience in evaluation and intervention throughout the life cycle, being enrolled in the Order of Portuguese Psychologists (OPP). Researcher at the Catholic Research Centre for Psychological, Family and Social Wellbeing (CRC-W), she has coordinated and participated in international projects related to well-being and the construction of life projects, namely in the transition from higher education to the labour market, telework and transition to retirement. She is the author of assessment tools and intervention programs in the career area. She has a degree and a PhD in Psychology (with specialization in Vocational Psychology).

Détails de l'édition

• Éditeur: IGI GLOBAL SCIENTIFIC PUBLISHING
• Date d'édition: 2026
• Langue: anglais
• ISBN 13: 9798260031957
• Reliure: Tapa blanda
• Nombre de pages: 460
• Éditeur: Pinto Joana Carneiro
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne