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The True Story Behind McDonald’s: Ray Kroc's expansion of the fast-food chain and the growth of the Golden Arches - Couverture souple

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McCullough, Marc

 
9798262022717: The True Story Behind McDonald’s: Ray Kroc's expansion of the fast-food chain and the growth of the Golden Arches
Couverture souple
ISBN 13 : 9798262022717
Editeur : Independently published, 2025

Synopsis

The Golden Arches: Ray Kroc and the Making of McDonald’s tells the electrifying story of how a milkshake mixer salesman transformed a small California burger stand into a global empire serving 69 million customers daily. From Ray Kroc’s audacious 1954 vision to the 1961 buyout of the McDonald brothers, this narrative unveils the ambition, innovation, and controversy behind McDonald’s rise. Dive into the creation of the Speedee Service System, the battles over control, and the cultural shifts sparked by Happy Meals, Big Macs, and the 1990 Moscow opening. Explore Kroc’s philanthropy through Ronald McDonald House and McDonald’s evolution into a digital and health-conscious giant. Packed with vivid scenes, historical insights, and ethical questions, this book reveals what McDonald’s teaches us about dreams, drive, and responsibility. Perfect for readers of business history, cultural studies, and tales of American ingenuity.
“I saw the future in those burgers,” Kroc once said. Discover how his vision reshaped the world one burger at a time.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Independently published
Date d'édition
2025
Langue
anglais
ISBN 13 
9798262022717
Reliure
Broché
Nombre de pages
91
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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