CHOOSING OUR FUTURES: The Collected Essays of James A. Ogilvy, Vol. 3: Essays on Scenario Planning - Couverture souple

Ogilvy, James A; Schwartz, Peter

 
9798267323093: CHOOSING OUR FUTURES: The Collected Essays of James A. Ogilvy, Vol. 3: Essays on Scenario Planning
Couverture souple
ISBN 13 : 9798267323093
Editeur : Independently published, 2025

Synopsis

The majority of the essays in this volume were written during Ogilvy’s involvement with Global Business Network. The vol- ume is divided into four parts. The first part reproduces some of Ogilvy’s practical introductions to, and advice for, scenario planning. The second part addresses various philosophical issues pertaining to scenario plan- ning. The third part contains interviews Ogilvy has given on the topic, which includes discussions of his own background in scenario planning. Finally, the fourth part includes two practical examples of scenario plan- ning in action.

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Éditeur
Independently published
Date d'édition
2025
Langue
anglais
ISBN 13 
9798267323093
Reliure
Tapa blanda
Nombre de pages
482
Éditeur
Dennen David
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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