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VIRTUAL VOGUE: Balenciaga, RTFKT & Nike Digital: Fashion in the Metaverse - Couverture souple

Mercer, Sofia

 
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Synopsis

Virtual Vogue explores fashion’s bold leap into the digital frontier. From NFTs to virtual sneakers and avatar couture, brands like RTFKT, Nike Digital, and Balenciaga are reshaping what it means to wear identity. This book examines how gaming culture, blockchain, and luxury fashion collided to create digital garments as coveted as physical ones. It reveals the promise and pitfalls of virtual style—where exclusivity, innovation, and status symbols now exist in pixels. More than a trend, digital fashion is redefining self-expression for a generation that lives both online and off.

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