Articles liés à Forever Fans: How Japan Made Play a Way of Life

Forever Fans: How Japan Made Play a Way of Life - Couverture souple

Easwaran, Vaishali

 
9798270957339: Forever Fans: How Japan Made Play a Way of Life
Couverture souple
ISBN 13 : 9798270957339
Editeur : Independently published, 2025

Synopsis

What if the secret to building lifelong loyalty isn’t found in data, but in joy?

When UK-based marketer Vaishali Easwaran travelled alone to Japan, she discovered a philosophy that reshaped how she saw marketing, creativity, and human connection. From the neon-lit arcades of Akihabara to the quiet storytelling of Studio Ghibli, Forever Fans explores how Japan turned play into an art form, and emotion into an economy.

Through stories of travel, culture, and design, Vaishali unpacks how Japan’s approach to creativity reveals a deeper truth about business and belonging: people don’t buy products, they buy meaning.

Part cultural insight, part marketing reflection, Forever Fans offers a new blueprint for brands and creators alike, one that values empathy over persuasion, and joy over noise.

For marketers, storytellers, and dreamers who believe that connection is the truest kind of success.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Independently published
Date d'édition
2025
Langue
anglais
ISBN 13 
9798270957339
Reliure
Broché
Nombre de pages
126
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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