Intangible Asset Valuation: A Comprehensive Guide to Valuing Brands, IP, Technology, and Human Capital: Theory, Methods, Regulation, and Practice - Couverture souple

Livre 2 sur 2: Valuation in Practice

Mak, Simon; Yuen, William; Wu, Paul; Hu, Wayne

 
9798272663375: Intangible Asset Valuation: A Comprehensive Guide to Valuing Brands, IP, Technology, and Human Capital: Theory, Methods, Regulation, and Practice

Synopsis

Intangible Asset Valuation: A Comprehensive Guide to Valuing Brands, IP, Technology, and Human Capital is a definitive, practitioner-focused resource for finance professionals, investors, and entrepreneurs navigating the realities of valuation in an intangible-driven economy.

Part of the Valuation in Practice Series by Ascent Partners, this volume bridges rigorous valuation theory with real-world execution—equipping you with the tools, frameworks, and judgment required to value the assets that matter most today.

Inside, you’ll gain:

  • Step-by-step valuation frameworks covering intellectual property, technology, brands, customer relationships, and workforce assets
  • Comprehensive guidance on cost, market, and income approaches, including advanced methods such as Relief-from-Royalty and the Multi-Period Excess Earnings Method (MPEEM)
  • Sector-specific applications across SaaS, biotech, consumer goods, media, and other intangible-heavy industries
  • Practical, implementation-ready tools—now delivered through a dedicated digital platform:
    • https://intangible-valuation.simonmak.com/ including open-source Python scripts, MCPs, AI agent Skills
  • Regulatory and cross-border considerations, including transfer pricing, tax structuring, and purchase price allocation (PPA)
  • Common pitfalls, ethical considerations, and defensibility best practices for professional valuation engagements

Whether you are valuing a pre-revenue startup, a high-growth technology platform, or a complex cross-border transaction, this book provides a structured, defensible approach grounded in both technical rigor and market reality.

Developed by the expert team at Ascent Partners, Valuation in Practice goes beyond theory—integrating a continuously updated GitHub-backed toolset and web platform to ensure that your valuation practice remains current, scalable, and implementation-ready.

Master valuation where it matters most—across industries, geographies, and the intangible assets powering modern enterprise value.

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