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C-Suite Speaking Habits: How Top Executives Use Words to Win Hearts, Drive Action, & Move Companies - Couverture souple

Livre 5 sur 14: Eloquence for Excellence

Andrei, Peter

 
9798273971370: C-Suite Speaking Habits: How Top Executives Use Words to Win Hearts, Drive Action, & Move Companies

Synopsis

The Zoom call just got $286 billion dollars wealthier.

Because the world’s four top tech CEOs just joined it.

July 2020, the CEOs of Amazon, Apple, Google, and Facebook hopped on a Zoom call with the United States Congress.

Their goal?

Clarifying, magnifying, and amplifying their companies’ contributions to the country. Presenting themselves to the public. Selling their work to the world.

What followed was a masterclass in compelling communication – one that illuminated how the world’s most effective and successful CEOs win hearts, spread ideas, and drive action.

Spoiler alert:

It’s the opposite of what ~95% of leaders do.

When most executives speak or write, their words don’t work. Their words fall flat. Their words fail to generate energy and enthusiasm, momentum and motion, alignment and action.

The executives at the top have a unique way of communicating. It’s intentional, deliberate, strategic – and it cuts through. It gets results. It aligns stakeholders, empowers the culture, and gets remembered. It’s powerful, and it persuades.

I’ve coached and consulted on communication directly at the C-Suite level, on multi-billion-dollar projects, for Fortune 500 companies, in the private sector and the public… for CEOs, CSOs, CFOs, CTOs, and COOs.

I know what to look for. I know what works. I’ve seen it. I’ve done it. And in this book, I reveal it – and I teach you how to reliably replicate it, like those four CEOs in Congress.

A little bit more about the book before I let you go…

This book probably ISN’T for you if:

  • You enjoy those longer anecdotes (this book has stories, but they are brief)
  • Your career doesn’t (or won’t) involve a lot of high-stakes communicating
  • You won’t practice the principles in the book (they take practice)


This book probably IS for you if:

  • You’re an ambitious and career-driven professional (most of my readers are)
  • You prefer short, concise books that are actionable, practical, and tactical
  • You agree with me that great leaders are great communicators


Alright! That’s all I’ve got for you today.

Thank you for your time. If you decide to read the book, I hope you enjoy it, and I hope it helps you become a more capable, confident, and compelling communicator.

I really believe that it will. But if I’m wrong, I apologize in advance.

Sincerely,

– Peter Daniel Andrei

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.