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Seen by AI, Found by Customers: The Purpose-Driven Brand's Guide to Dominating the New Era of PR - Couverture souple

Holmes, Heather

 
9798275880601: Seen by AI, Found by Customers: The Purpose-Driven Brand's Guide to Dominating the New Era of PR

Synopsis

If Your Brand Doesn't Show Up in AI Search, You Don't Exist

Open ChatGPT right now. Search for "best [your industry]" or "who makes [your product]."

Did your brand appear?

If not, you're invisible at the exact moment potential customers have buying intent.

Here's what's happening: Google searches are down 25% year-over-year. AI searches are up 300%. And ChatGPT now has a buy button; meaning the customer journey has collapsed from research → compare → decide → purchase into just three clicks: question → AI recommendation → buy.

The game has completely changed. And 89-95% of AI citations come from earned media, not ads.

The Opportunity: Most Brands Are Sleeping on This

Traditional PR strategies are becoming obsolete. SEO as you knew it is dying. But there's a massive window right now for brands that adapt quickly, to completely dominate their space before competitors wake up.

Heather Holmes, founder of Publicity For Good and veteran publicist with 700+ personal media features and 12,000+ client placements, has cracked the code on AI-era PR. She's taken everything she's learned from 13+ years building authority for purpose-driven brands and distilled it into a tactical, step-by-step system anyone can implement.

This isn't theory.

It's the exact blueprint her clients use to go from zero AI visibility to 15+ citations in 90 days, with measurable traffic increases of 240%+ and 3x qualified leads.

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