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The Two Minute Window: Successful pharmaceutical selling in a time-poor world - Couverture souple

McCure, Stewart

 
9798289923202: The Two Minute Window: Successful pharmaceutical selling in a time-poor world

Synopsis

The Two Minute Window is a how-to guide for effective pharmaceutical selling to busy health care providers. It provides practical examples and exercises that will enhance the patient centricity of even the most seasoned pharma salesperson.

The author has a thirty-year history of working with pharmaceutical sales/ marketing teams in every possible therapy area in every market in the world.

This is the second edition of the book with a new and thought-provoking foreword that challenges the traditional sense of how a pharma salesperson delivers value to his or her customers.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.