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ITALIAN COMPANIES: Innovation, Transformation, and Failures - Couverture souple

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9798292881469: ITALIAN COMPANIES: Innovation, Transformation, and Failures
Couverture souple
ISBN 13 : 9798292881469
Editeur : Independently published, 2025

Synopsis

What Makes a Great Italian Company?
It’s not just technology.
It’s not just revenue.
It’s vision.
It’s courage.
It’s the ability to rise again after every crisis.

From Olivetti’s revolutionary inventions to the global myth of Ferrari, from comebacks like Barilla and Trenitalia to emblematic downfalls such as Alitalia and Parmalat — this book tells the epic journey of Italian companies that have innovated, transformed, failed, and in some cases, rewritten their own history.

A living map of Italian industrial genius — filled with heroic tales, forward-thinking visions, strategic missteps, and surprising rebirths.
With accessible and engaging language, the author takes you through provincial workshops and multinational giants, visionary startups and fashion powerhouses — showing how, even in business, every enterprise is, above all, a human story.

For those who believe that doing business in Italy is hard — and yet still possible.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Independently published
Date d'édition
2025
Langue
italien
ISBN 13 
9798292881469
Reliure
Broché
Nombre de pages
174
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
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Luxembourg